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If you are launching an online shop and perhaps opting to use Shopify, this post will give you critical tips and guidance on the best email marketing software for your Shopify stores. Shopify is currently the third-best online retailer behind Amazon and eBay and currently supports over 1 million businesses. You can read more about Shopify here.


As far as eCommerce platforms are concerned, the Shopify app is one of the most popular solutions for online businesses. Shopify integrates with several email marketing software and almost 3,200 other apps in total.

In this post, we’ve made it easier for you to choose the email software app that best suits the needs of your business. 

12 Best Email Marketing Services for Shopify 2020

Below, we have listed a quite sufficient number of email marketing apps that we consider best for Shopify.

  1. ActiveCampaign
  2. Omnisend
  3. Sendinblue
  4. Drip
  5. Convertkit
  6. GetResponse
  7. MailChimp
  8. Campaign Monitor
  9. Mad Mimi
  10. Constant Contact
  11. Aweber
  12. SendX

Reviews of the Best Email Marketing for Shopify: Which Tools are the Best?

#1. ActiveCampaign: CRM with Workflow Automation

ActiveCampaign is our overall best Shopify email marketing software in 2020 with very sophisticated CRM for workflow automation . It came top because of its easy integration with Shopify and several add-on tools especially CRM and automation tools that makes it easy to run an online business. 

ActiveCampaign has a remarkable reputation with superior marketing tools for workflow automations and messaging. You can easily set up welcome emails once an email is added along with an optimized string of emails that will enable you to potentially make a sale. 

When you integrate ActiveCampaign with your Shopify Store, each customer will get a personalized interaction based on the activities the potential shopper makes on the website.The data you obtain based on the shoppers’ behaviour will inform the emails you send including creation of segments, lists and tags that are customizable.

In addition, ActiveCampaign has Predictive Sending, a machine learning tool vital for strategizing email marketing and subsequent elevation. On top of this, setting up a series for abandoned cart recovery is available via email and works by sending customers automated emails with links to the products they abandoned.

ActiveCampaign pricing options can be considered fair for startups and established businesses alike. For as low as $15/ month ($9/ month if paid yearly), you will get such benefits as email marketing, unlimited sending, and marketing automation for your business. Their prices vary according to the number of contacts that you have with payment options for contacts that range from 500 to over 100,000. Built-in CRM is available for the Plus plan and other higher tiers.

ActiveCampaign’s Deep Data integration is the best thing that will make you like this platform.

However, this platform doesn’t offer the most satisfactory variety of email templates and they lack automatic addition of products to emails.

This platform also favors business owners that are either well acquainted with advanced tools or have personnel with the technical know-how to do just that.

#2. Omnisend: Features Designed for Online Stores

Omnisend took the second spot on our list of best Spotify email software in 2020 with rich features designed specifically for e-commerce stores. Omnisend goes further than just email marketing for a Shopify store and is designed effectively for eCommerce. I want to emphasize the fact that Omnisend has special features that makes it specifically suited for an eCommerce store. 

Omnisend is the go-to platform for shop owners who want a Shopify email software app that automates the sales process and campaigns while saving money and time. Omnisend rightfully boasts its popularity by placing a strong focus on ecommerce and being a multi-channel provider with unique email features. It is easy to integrate with Shopify and an email editor is included for you to add products automatically into any email directly from your store.

This platform’s reviews are better than most with over 3,000 5-star reviews to date. You will be bombarded by such amazing options as single-click installation on the Omnisend app with pre- built automation workflows and drag-and-drop content editor. The most popular automation workflows that come with this platform include channels for email and SMS prebuilt for setting up abandoned carts recovery, welcoming messages, shipping and order confirmations and many more.

Related Helpful Reading:   How to Improve Email Deliverability 2021 Guide

According to Omnisend, you will also get 2.9x more conversions with omnichannel marketing that they incorporate.

As we illustrated above, Omnisend is a time saver when it comes to designing email campaigns. However, this doesn’t mean that they compromise on quality; their beautiful templates and the integration of such features as Product Picker makes Omnisend popular among most Shopify marketers.

Your contacts will be segmented smartly into such sub-groups as VIP shoppers, first time buyers, and dormant contacts and so on so you will be able to send the right message to the right person and actionable reports will enable you to gauge how our campaigns are performing.

Omnisend pricing starts with a Free tier (0$/month) with email campaigns that are easy to build, to Enterprise which is tailored and priced according to your specific needs.

All the plans on Omnisend come with support for 15,000 emails per month except the Enterprise tier which has no limits on the number of emails you can send per month. All the plans present have a free 14-day trial period.

However, we feel that Omnisend could do extra well with a wider range of templates available for your use.

Please check back later. We’ll update this post with more excellent Spotify email marketing software in 2020.

#3. Sendinblue: Inexpensive Option for Shopify Email Marketing

Sendinblue, our third choice, is an email marketing software for Shopify that allows you to create a seamless connection with your clients via email marketing and SMS. This software’s official plugin for Shopify is free and comes with exemplary features that make it an email marketing app that is not only all-in-one but also incredibly powerful. If you need an email marketing solution tailored for small and medium-sized businesses, then Sendinblue is just the right choice.

Sendinblue email marketing for Shopify, the 6th on the list

Sendinblue provides a cloud-based solution for 175,000+ companies worldwide and incorporates a working team from more than 40 nations. 

Other than providing a solution for seamless connection, Sendinblue plugin also offers you the following:

  • Improved deliverability for your emails (marketing and transactional). This ensures that your emails reach the intended customers without failure. You also get to send Shopify confirmation emails using professional SMTP available in this plugin.
  • Detailed metrics for tracking click, delivery and open rates
  • Automatic synchronization for your Shopify opt-in contacts and the data for their respective purchases 

The Sendinblue app for Shopify is free to download and install. To do this, follow this link

This software has the following pricing plans:

  • Free- This plan is absolutely free. It,however, only comes with unlimited contacts and nothing more interesting.
  • Lite- Starts at $25 per month. It comes with everything from Free plus an additional limit of up to 10,000 emails per month. You also get daily limitless sending and email support.
  • Premium- Starts at $65 per month. This is Sendinblue’s most popular plan and is touted as the best plan for marketing pros. It comes with every feature in Lite plus a monthly limit of 1 million emails, marketing automation and support via phone. Facebook ads are also supported.
  • Enterprise- This plan requires you to get a quote. It comes with everything in Premium plus such additional features as priority sending, a custom volume of emails, and priority customer support.

As we have seen above, Sendinblue has reasonable pricing, it’s powerful and flexible and has a reputable customer support service.  Not to mention their beautiful templates and a Free plan for anyone that wishes to try the software before committing.

However, this software has its share of cons. The most prevalent is the integrations they support are rather limited. Their functionalities for autoresponders and mergers could also do with more diversity.

#4. Drip: Automation Marketing At Scale

Drip is an email marketing solution for Shopify that is designed to enable automation of your ecommerce marketing at scale. It is trusted by over 6,000 brands and comes 4th on our listing. 

With Drip, you can hope to maintain your uniqueness as an independent online shop owner. They are hell-bent on helping brands grow exponentially by availing this powerful automation tool so small independent shops can actively compete with such giant enterprises as Amazon.

Drip plugin for Shopify offers you the following:

  • Simplified collection and utilization of customer data
  • An opportunity to personalize each experience of a customer
  • The possibility of reaching and engaging your clients across a diverse array of marketing channel

The Drip app for Shopify is priced at a starting fee of $19 per month on the Shopify app store and comes with a free trial period of 14 days. For just $19 per month you’ll get such features as unlimited users and an option for personalized segmented browse and order history. Drip pricing changes according to your number of users ranging from a mere 100 people to 10 million people in your account. Click on Drip pricing for more info on their pricing criteria.

Related Helpful Reading:   Constant Contact

This software integrates smoothly with Facebook, Textiful, Privvy, Drift, FOMO and JustUno.

Drip, however, has a number of shortcomings. Their templates are a bit dull, the software is prone to bug attacks and they currently have no CRO features. Plus, Drip is sort of expensive as compared to the other 3 email marketing software for Shopify that we have outlined above.

#5. ConvertKit: Customer Management with Tagging

ConvertKit is one of the most popular solutions for content creators and bloggers with over 100,000 creators. This software is our 5th best email marketing solution for Shopify and known for its great subscriber management features such as tagging. It carters for online business owners by availing a Shopify integration that is both simple and quite powerful. 

Convertkit email marketing for Shopify, the 5th on the list

ConvertKit enables you as an online store owner to handle purchases from customers by the creation of automations for specific products or a collection of products. By automating around these products, you enable customer subscription to an email series that is also automated; you allow for the addition or removal of a tag and you can set a custom field and add your customers to a form.

If you need a simple procedure for integrating ConvertKit and Shopify, please click on Shopify Integration.

One of the best features that ConvertKit app has for Shopify integration is a tagging system that is super-sophisticated. This system is what enables you to effectively segment users and makes their addition or removal from email sequences comparatively effortless. 

ConvertKit Pricing is also simplified and has two tiers. These tiers are:

  • Free- starts at $0. It comes with unlimited traffic and landing pages/ forms. You also get the option to manage up to 1,000 subscribers.
  • Complete- starts at $29 per month. This price changes according to your number of subscribers. It comes with everything in Free plus a support for integration and premium customer service.

You should note that the ConvertKit Free tier DOESN’T support integrations. This tool is also quite limited and has no visual email editor. 

#6. GetResponse: Great for Shopify Automation

GetResponse comes 6th on our listing of the best email marketing software for Shopify with great automation and tons of features. This email marketing tool is a powerhouse when it comes to the provision of marketing automation and it comes with a Deep Data integration. Deep Data integration optimizes the synchronization of the data of your customers, orders and products and allows for segmentation, tagging and launching of automated campaigns. GetResponse is trusted by 350,000+ customers globally and has a working team of more than 300 professionals. 

GetResponse email marketing for Shopify, the 6th on the list

GetResponse assures you 99% email deliverability and offers 24/7 live customer support in case you encounter any problems. You also get an email creator, autoresponders and landing pages.

The GetResponse software for Shopify is priced at $5 per month on the Shopify app store and has a 30-day free trial period. Other than this price, GetResponse pricing is as per the following plans:

  • Basic- starts at $15 per month
  • Plus- starts at $49 per month
  • Professional- starts at $99 per month
  • Max- Custom Pricing

GetResponse has a number of shortcomings.  First is the default sending of opt-in emails to customers which can be a bit irritating. Automation triggering is also delayed on the platform by the set 24hr importation of products and contacts. Plus, although they claim 24/7 support, it is more often than not unavailable or unresponsive as shown in one of the user reviews screenshot below.

#7. MailChimp

MailChimp for Shopify integration is only available to those already using it. If you aren’t, then we are sorry, this software is not available for download. MailChimp strongly advises you to use other third-party integrations such as ShopSync.

#8. Campaign Monitor

Campaign Monitor is an ecommerce marketing and automation tool that allows you to leverage the power from your Shopify store’s customer data to create and launch email marketing campaigns with optimum timeliness and targeting. Campaign Monitor is 8th on our listing boasting 2 million+ marketers globally at 250,000 businesses.

Campaign Monitor for shopify

In a nutshell, your Campaign Monitor Shopify integration allows you to:

  • Send customer data from Shopify to Campaign Monitor with ease
  • Send campaigns that are well targeted by leveraging Campaign Monitor’s pre-built segments
  • Leverage a responsive email builder without requiring advanced coding skills

The following is a link if you need more info on how to Install Campaign Monitor for Shopify.

The Campaign Monitor email marketing tool for Shopify is free on the Shopify app store. Other than this, Campaign Monitor pricing is per the following plans:

  • Basic- starts at $9 per month
  • Unlimited- starts at $29 per month
  • Premier- starts at $149 per month

The only prevalent problem we have gathered from Campaign Monitor’s user review is the platform is somewhat difficult to navigate especially if you’re a new user.

Related Helpful Reading:   Best Email Marketing Software 2021

#8. Mad Mimi

Mad Mimi email marketing for shopify

Mad Mimi is a solution that allows for the online creation, sending, sharing and tracking of email newsletters. This email marketing software comes in addition to your Mad Mimi account and is 9th on our listing with an impressive 40 million+ emails sent via this platform by more than 125,000 customers.

The Mad Mimi app allows you to do the following:

  • Build your Mad Mimi list by synchronizing subscribers of your newsletters and your customers
  • Use your Mad Mimi account to store the relevant data of your customers
  • Keep an email list that is updated approximately every 15 minutes by the synchronization of the data of your customers to your Mad Mimi account

This software is priced at $5 per month on the Shopify app store. Other than this price, Mad Mimi has the following pricing plans:

  • Basic- starts at $10 per month
  • Pro- starts at $42 per month
  • Silver- starts at $199 per month
  • Gold- starts at 1,049 per month

Mad Mimi has a number of cons. One of the most prevalent shortcomings you’ll encounter from this service is a really limited number of designs to choose from and their templates also have a poor and tasteless design.

#9. Constant Contact

Constant Contact comes 10th on our listing of the best email marketing software for Shopify. Constant Contact offers you with simplified Shopify integration that enables you to:

Constant Contact email marketing for shopify
  • Send targeted emails
  • Easily add products
  • Utilize their abandoned cart email sending tool
  • Keep track of sales

Constant Contact also comes with Deep Data integration and assures you 97% deliverability.

This software is priced at $5 per month on the Shopify app store and comes with a 30-day free trial period. Other than this price, Constant Contact also incorporates the following pricing plans:

  • Email- starts at $20 per month
  • Email Plus- starts at $45 per month

#10. Aweber

Aweber is our 11th best email marketing software for Shopify. This platform has been around for more than 20 years enabling the growth of more than 1 million small businesses using email marketing.

Aweber email marketing for Shopify
  • Aweber Shopify integration helps you do the following:
  • Easily create emails from your most current blog posts automatically by using email newsletters
  • Utilize more than 700 email templates that respond well on mobile devices
  • Use their drag-and-drop editor to create email sequences that are automated with relative ease

Aweber email marketing software for Shopify comes as an addition to your Aweber account. This platform also utilizes Deep Data integration to avail campaigns that are well segmented based on available data.

Aweber is priced at $5 per month on the Shopify app store and comes with a 30-day free trial period. Other than this, Aweber has the following pricing plans billed annually:

  • Free- starts at $0 per month.
  • Pro- starts at $16.15 per month. This price changes according to the number of subscribers you have.

Aweber is reasonably priced but if you need more advanced features, then there are other alternatives that are cheaper as seen on our listing.  This platform also doesn’t allow you to add or remove multiple segments immediately when you want to send an e-newsletter.

#11. SendX

SendX is the last email marketing solution for Shopify on our listing with 3000+ companies opting for this platform. This service provider touts a smart email marketing solution that is 60% the price of Klaviyo but smarter, plus it claims to be the best replacement for Mailchimp.

In a nutshell, SendX enables you to do the following for your Shopify store:

  • Get more buyers by sending smart emails and newsletters
  • Get optimum and timely deliverability rates on emails using smart content and timing
  • Use to create beautiful, unique emails

SendX is priced as follows on the Shopify app store:

  • Growth- starts at $24 per month
  • Pro- starts at $39 per month
  • Exec- starts at $79 per month

SendX has a pricing plan that starts at $7.49 and changes according to your subscriber count.

As seen from these prices, SendX is a bit pricey especially to those with a limited budget. The platform is also prone to frequent bug attacks.