If you are launching an online shop and perhaps opting to use Shopify, this post will give you critical tips and guidance on the best email marketing software for Shopify stores. Shopify is currently the third-best online retailer behind Amazon and eBay and currently supports over 1 million businesses.

As far as eCommerce platforms are concerned, the Shopify app is one of the most popular solutions for online businesses. Shopify integrates with several email marketing software and almost 3,200 other apps in total.

In this post, we’ve made it easier for you to choose the email software app that best suits the needs of your business. 

Reviews of the Best Email Marketing Apps for Shopify 2020

Below, we have listed a quite sufficient number of email marketing apps that we consider best for Shopify.

  1. ActiveCampaign
  2. Omnisend
  3. Sendinblue
  4. Drip
  5. Convertkit
  6. GetResponse
  7. MailChimp
  8. Campaign Monitor
  9. Mad Mimi
  10. Constant Contact
  11. Aweber
  12. SendX

#1. ActiveCampaign

ActiveCampaign is our overall best shopify email marketing software in 2020. It came top because of its easy integration with Shopify and several add-on tools specially CRM and automation tools that makes it easy to run an online business. 

ActiveCampaign has a remarkable reputation with superior marketing tools for workflow automations and messaging. You can easily set up welcome emails once an email is added along with an optimized string of emails that will enable you to potentially make a sale. 

When you integrate ActiveCampaign with your Shopify Store, each customer will get a personalized interaction based on the activities the potential shopper makes on the website.The data you obtain based on the shoppers’ behaviour will inform the emails you send including creation of segments, lists and tags that are customizable.

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In addition, ActiveCampaign has Predictive Sending, a machine learning tool vital for strategizing email marketing and subsequent elevation. On top of this, setting up a series for abandoned cart recovery is available via email and works by sending customers automated emails with links to the products they abandoned.

ActiveCampaign pricing options can be considered fair for startups and established businesses alike. For as low as $15/ month ($9/ month if paid yearly), you will get such benefits as email marketing, unlimited sending, and marketing automation for your business. Their prices vary according to the number of contacts that you have with payment options for contacts that range from 500 to over 100,000. Built-in CRM is available for the Plus plan and other higher tiers.

ActiveCampaign’s Deep Data integration is the best thing that will make you like this platform.

However, this platform doesn’t offer the most satisfactory variety of email templates and they lack automatic addition of products to emails.

This platform also favors business owners that are either well acquainted with advanced tools or have personnel with the technical know-how to do just that.

#2. Omnisend

Omnisend took the second spot on our list of best spotify email software in 2020. Omnisend goes further than just email marketing for a Shopify store and is designed effectively for ecommerce. I want to emphasize the fact that Omnisend has special features that makes it specifically suited for an ecommerce store. 

Omnisend is the go-to platform for shop owners who want a Shopify email software app that automates the sales process and campaigns while saving money and time. Omnisend rightfully boasts its popularity by placing a strong focus on ecommerce and being a multi-channel provider with unique email features. It is easy to integrate with Shopify and an email editor is included for you to add products automatically into any email directly from your store.

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This platform’s reviews are better than most with over 3,000 5-star reviews to date. You will be bombarded by such amazing options as single-click installation on the Omnisend app with pre- built automation workflows and drag-and-drop content editor. The most popular automation workflows that come with this platform include channels for email and SMS prebuilt for setting up abandoned carts recovery, welcoming messages, shipping and order confirmations and many more.

According to Omnisend, you will also get 2.9x more conversions with omnichannel marketing that they incorporate.

As we illustrated above, Omnisend is a time saver when it comes to designing email campaigns. However, this doesn’t mean that they compromise on quality; their beautiful templates and the integration of such features as Product Picker makes Omnisend popular among most Shopify marketers.

Your contacts will be segmented smartly into such sub-groups as VIP shoppers, first time buyers, and dormant contacts and so on so you will be able to send the right message to the right person and actionable reports will enable you to gauge how our campaigns are performing.

Omnisend pricing starts with a Free tier (0$/month) with email campaigns that are easy to build, to Enterprise which is tailored and priced according to your specific needs.

All the plans on Omnisend come with a support for 15,000 emails per month except the Enterprise tier which has no limits on the number of emails you can send per month. All the plans present have a free 14-day trial period.

However, we feel that Omnisend could do extra well with a wider range of templates available for your use.

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Please check back later. We’ll update this post with more excellent Spotify email marketing software in 2020.