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If you are thinking of blogging and ever making any money online, you’ll realize that blogging is very much a journey to learn how to rank. Keyword research tools and SEO tools will become some of the most helpful tools you’ll want to leverage them. Why do you need the tools?

There are over 70 million new posts on the WordPress platform every month. That translates to over 200,000 blogs being published per day. There are lot of writers out there and if you have to get traffic to your blog, then you’ll need to use tools that will give you an edge to rank higher on Google Search Results faster.

I mention those figures so you can get an idea of how much content is being produced online every single hour. If you are starting out blogging, I now believe it is critical that you learn how Google ranks websites for different keywords.

When I first started blogging back when I was still in college, I wanted to write about key things that I was passionate about and thought people should be reading. That was Okay and still believe to this day that you can write stuff driven by your passion but once you understand that you are wasting time, you’ll make this more seriously. Why a waste of time?

You need to rank and Keyword research tools can assist:

What are keyword research tools?

Keyword research tools are a number of tools that you can enter the keyword you are looking to rank for and it can give you the competitiveness of the keyword.

There is no chance for your blog to show up on Google SERP if you have not followed basic SEO techniques. This post is part of the SEO learning journey that can assist you to increase traffic and actually make more money online.

The image below shows the logos of a few select keyword tools that made to our list of valuable keyword research tools.

examples of top keyword tools in 2020

For over six months when I was writing affiliate content, I didn’t use any tool and I grew to learn to use a minimal number of tools.

Keyword Research Tools Benefits

Keyword research tools are important for the following reasons;

  1. They ensure the right traffic to your website as they enable you to study the market, understand the ever-changing nature of keywords relevant not only to your website’s content but also to search engines, in order to offer content that web searchers actively seek.
  2. They offer improved conversion as they aid to determine the size and market potential of any specific product or service. Moreover, Keyword search tools can provide you with more money-making keywords; this allows you to gain the most value from any single term or phrase.
  3. They provide insights into current consumer behavior trends and relevant keywords to help you write better and provide what your customers really want. The more keywords a keyword research tool generates, the greater the chances of identifying and targeting profitable niche markets.
  4. They guarantee you properly allocate your time as you don’t spend time creating content on keywords that don’t raise the bottom line.
  5. They aid webpages rank highly in search engines, particularly the long-tail keywords that are critical to your online success because they are less competitive with other websites.
  6. They provide market analysis across different metrics, uncovering worthy keywords that are both common and unique.

What info can Keyword Tools Give you?

Wondering what information keyword research tools provide? As mentioned above, I didn’t start blogging with a big budget so I learned fast that understanding the search intent is key to writing a superb article that answers key questions.

As I prepared to write this article, I used my two favorite tools to find the related keywords that rank alongside the ‘Keyword Research Tools‘ keyword and here is part of the snapshot I got.

Info about keyword you get with a tool.

I used AnswerthePublic and Keyword Everywhere to get the snapshot above. Whether the tools are combined, it gives the related searches and what each of the LMS keyword search volume/month as well as the CPM and the keyword difficult to rank.

Search volume of Keywords

Most tools give you a volume of searches for a keyword in a particular time frame. Most of them such as SEM Rush, Ahref, Google Keyword Planner will give you the searches per month. Most of them are not super accurate.


Why is it important to know the keyword volume? Keyword volume metrics allow you to decide whether the keyword you want to optimize and rank for is worth the effort, given the number of searches per month.

For example, would you want to rank for a high competition keyword with just 10 searches per month? Probably not. You are probably better off writing and optimizing to rank for another keyword with similar keyword difficulty but with 10 times more searches per month.

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Another reason why the keywords volume metrics is that it gives you the portion of traffic driven by various sources. You’ll get this info on your Google Analytics account. If people are searching keywords that you are not ranking for, then the search traffic will every little compared to other sources. Most sites rely on search traffic to drive more than 70% of the site visits.


Keyword Difficulty (also shorted as ‘KD’)

Keyword difficulty is our second most critical metric that gives you an idea of how easy you may be able to rank a keyword on the first Search Engine Results Pages (SERP) – Usually, this number is about 10 first results your search engine returns when you search a keyword.

When you search for a keyword such as ‘baby monitor‘, you’ll get a distribution curve with commercial keywords such as best baby monitor being the most competitive (usually having a Keyword Difficulty of 1, on the scale of 0 to 1). The less competitive keywords follow a search demand curve where there are fewer searches but many variations, hence the low competition.

Moz did a study and revealed how the search demand curve could assist you to narrow down your keyword research to lower competition keywords – mostly the long-tail keywords. In our example above, it would be a keyword such as ‘baby monitors to use when camping‘ which has a Keyword Difficulty (KD) of 0, on a scale of 0 to 1. The keyword difficulty distribution will give you a portion of related keywords that rank along the graph as shown in the graph below by Moz (2016). You can read more about the Moz study written by Rand here.

Keyword search demand curve study by Moz

You should note that there are far more keywords that are easy to rank in the tail end of the X-axis above. In fact, another study revealed that low competition keywords are usually about 68% with moderate and higher competition splitting the remaining 32% as shown in the graph below.

Keyword difficulty distribution

Here are the common Keyword Difficulty splits:

  1. Easy: Easy keywords have a KD score of 1 to 30 (0 – 100 scale) or 0 to 0.3 (scale of 0 to 1).
  2. Moderate: Moderate KD keywords have a KD score of 31 to 60 (1 – 100 scale) or 0.31 to 0.6 (scale of 0 to 1).
  3. High: High KD keywords have a KD score of 61 to 100 (0 – 100 scale) or 0.61 to 1 (scale of 0 to 1).

If you are starting out, I highly encourage you to focus on ranking for low competition keywords, low KD and high volume in the topics you want to rank for.

Competitive analysis

This year, 2021, I have been using a lot of competitive analysis tools out there, free and paid. My favorite is Ubersuggest by Neil Patel. So, what is competitive analysis when doing keyword research.

When you want to write about any topic. Think of any such as Solar Panels. If you are a newbie and just starting to learn about solar panels, you can analyze your competitors’ keywords and find those with the lowest KD.

How do you get the keywords of your competitors? Is there are competition analysis template and what tools are out there?

Ubersuggest is built to enable anyone to take charge of competitor analysis. In the snapshot below, you can see the notice that Neil has put there: “try your competitor’s domain name to get better keyword ideas.”

Competitor Analysis Ubersuggest

If you put your competitor’s keyword such as, you can see all the low-KD keywords that the website ranks for.

competition analysis of 10babygear using Ubersuggest

Trending similar keywords

Keyword tools also give you similar words that other internet users search regarding a particular topic. BuzzSumo tells you what is trending and its content analysis tool has a tool that allows you to compare domains ranking for particular keywords.

trending keywords by other publishers as revealed by Buzzumo

Sites traffic

Most keyword research tools also reveal the traffic that a particular site receives. However, after comparing the traffic data, I found most of the tools approximate the traffic. Some underestimate such as Uberssugest while others are more accurate.

See below report of 10BabyGear by Ubersuggest:

Traffic site data of 10BabyGear by Ubersuggest

On the other hand, Moz indicates that has an average of 24,500 visitors per month and this is closer to the truth (as reported on Google Analytics).

Domain insight

Keyword tools also give you the insight into the domain metric with details such as the rating of the domain, domain rating, linking domains, keywords a domain ranks for and spam score

10babygear domain insight metrics by Moz tool

Click-Through-Rate CTR

You can get a domain CTR in some tools such as Ahref and Google’s Search Console.

Search engine reports

Several SEO tools and keyword planners can generate a PDF report at certain intervals. These reports may give you the analysis of the keywords your domain is ranking for.

What is the best keyword research tool

Top 10 keyword research tools

Below is a keyword research tools list for 2021

  1. Ahrefs Keyword Explorer
  2. Google Keyword Planner
  3. SEMrush
  4. KWFinder
  5. Long Tail Pro
  6. Majestic
  7. Keyword Tool
  8. Serpstat
  9. Moz Keyword Explorer
  10. SpyFu

1. Ahrefs Keyword Explorer

Ahrefs is among the market-leading keyword research tools available to content developers today; providing users with a detailed keyword report and relies upon clickstream data to provide uncommon click metrics.

Notable features

  1. Precise keyword difficulty score
  2. Over 1,000 suggestions for keywords
  3. Supported in more than 171 countries
  4. Click metrics to improve CTR
  5. A broad overview of SERP


Ahrefs offers four pricing plans. With annual billing, you get 2 months free.

They have on their Lite and Standard subscription plans a trial offer ($7 for 7 days) with full features for both plans.

2. Google Keyword Planner

Google Keyword Planner is a simple option with several basic features, but one of the most accurate keyword data sources on the market, despite a lack of functionality. The data comes from Google and the findings are well integrated with AdSense monetization.

You should note that you have to create a campaign and enter your credit card details to activate your Google keyword planner account. When you activate your account, it will let you in and the first thing after you log in is this banner

Related Helpful Reading:   Hubspot

Notable features

It will find viable commercial keywords for you: Using “top of the page” to find commercial keywords. If you enter the keyword ‘research tools’, Google Keyword Planner will suggest several other related keywords that may be easier to rank for or have lower CPM.

In the snapshot below, I entered ‘keyword research tools‘ as the keyword and the suggestion tool gave me a list of related phrases such as Ubersuggest, Keyword tools, Google keyword tool, KWFinder, free keyword research tool, youtube keyword tool, keyword explorer, keyword suggestion tool, Moz keyword explorer, SEM Rush Free, Ahrefs keyword planner, Soovle and best free keyword research tool.

Adwords Keywords Suggestion tool
Google Adwords Keyword Planner tool
Google Adwords Keyword Planner - Suggestions

Reliable search volume directly from Google’s search engine.

A great alternative for commercial websites.


The Google Keyword Planner is available free of charge.

3. SEMrush

SEMRush tool for keyword research

SEMrush is big on SEO. Instead of creating a collection of keywords, SEMrush recommends 5-10 very common keywords already used by the rivals.

Notable features

  1. Unearth long-tail keywords and ad community ideas
  2. Get annual keyword trends
  3. Worldwide CPC grouping statistics
  4. Access to the full keyword testing toolkit
  5. Insights on keyword difficulties
  6. Shrewdness into organic traffic


SEMrush avails a 7-day free trial. To access the trial, you need to enter credit card details, but there are no fees charged if you decide to cancel your subscription within the 7-day trial period.

SEMrush has four different pricing plans, with annual billing as the best offers.

  • Pro – A package for sites and freelancers with a limited budget, it begins at $83 a month and is billed yearly.
  • Guru – SEO companies and small to medium-size enterprises can find the functionality in this package ideal for day-to-day web site management. Guru begins at $166 a month.
  • Business – Ideally suited to eCommerce stores and organizations, it opens at $333 a month.
  • Enterprise – SEMrush will customize a program to your needs if you have a comprehensive content strategy that goes beyond the capabilities of the above solutions.

4. KWFinder

KWFinder is a tool that Mangools created – a developer known for providing the best research tools for keywords across categories. You can use your beginner guide to get started, find SEO-free keywords and many other useful functions.

Notable features

  1. An uncommon user interface and easy to navigate
  2. Find keywords in any target language, anywhere
  3. Select choices from the list of strong keywords


KWFinder is included in the Mangools package with other 4 other SEO tools; it allows only a few free searches. To save up to 40 percent for one of their three pricing plans, pick an annual package.

  • Basic – $30 best for freelancers and small businesses
  • Premium – $40 best for new startups and blogs
  • Agency – $80 best for eCommerce stores and heavy sites

5. Long Tail Pro

Long Tail Pro creates long-tail keywords for niche sites, even becoming a fad for content creators of micro-niche sites. The long-tail keywords are undoubtedly new SEO standards.

Notable features

  1. Powerful and comprehensive keyword metrics.
  2. Long-tail keywords are effortlessly available.
  3. Provides guidelines to attract highly convertible organic traffic.
  4. Highly responsive with over 2500 lookups daily.


At the moment, Long Tail Pro has a training program and a 7 – day free trial. There are 3 available premium plans billed annually;

  • Starter – $25/month
  • Pro – $45/month
  • Agency – $98/ month

6. Majestic

Majestic is a resourceful platform for search engine optimization suitable for limited budget new blogs and small enterprises

Notable features

  1. All the SEO functionality is available in one toolkit
  2. Access phrases that are easy to target
  3. Access competition analysis for each keyword.
  4. Trustworthiness vs. authority graph for evaluating websites


Here, you can sign up and perform 3 free searches. However, only in PRO and API plans is the keyword checker available. When you select the yearly billing option, Majestic is available for $83/month.

7. Keyword Tool

Keyword Tool is considered to be one of the market’s leading keyword research tools for various search engines, including Google, Bing, YouTube, Amazon, and the App Store.

Notable features

  1. Keyword research on Instagram and Twitter
  2. Explore exceptional keywords with Google Autocomplete
  3. Export results to CSV
  4. User-friendly especially for beginners


It’s free for the first 750 + keywords; it also has a “Basic” plan starting at $69 a month and is billed annually.

8. Serpstat

Serpstat combines web analytics, SERP analysis, keyword research, rank tracker, backlink analysis, and web audit features to offer a comprehensive SEO report.

Notable features

  1. Competition analysis using the competitor graph feature
  2. Explore keyword difficulties and trends
  3. The most economical option on our list


Serpstat can be freely used several times by signing up for membership in the trial. However, for regular use, an upgrade to one of its paid plans is required. A personal plan is set at $55 a month.

9. Moz Keyword Explorer / keyword research tool moz

The Moz Keyword Explorer assists with clearly, unique keyword suggestions. Its SEO tool has two unique Data Points;

  • Organic CTR score –This click-through rate shows how many clicks on Google’s page 1 you are likely to receive.
  • Priority score – This is a mix of all the factors used by a typical tool to provide keyword options. It combines CTR data, search volume and keyword difficulty to help choose the best conditions a project.

Notable features

  1. Receive suggestions for associated keywords
  2. Organic CTR and Priority score for intelligent targeting
  3. Moz provides a trial period of one month


Register for a free Moz account, and receive 10 free queries a month. Since the Keyword Explorer is no autonomous research tool, you will have to pay for the entire SEO suite to get full access to this valuable service. In the platform’s “Medium” plan, which starts at $179 a month with the option for a free 30-day trial, you can get the Moz keyword research features.

10. SpyFu

SpyFu is the lead alternative to evaluate the SEO tactics of your competitors. It recognizes important, virtually untapped keywords and makes a huge change when you’re working in a crowded niche.

Notable features

  1. Compare websites which compete for a single search term
  2. Find ranking difficulty and recent shifts in ranks
  3. Additional modules for a thorough domain analysis
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Distinctively, they give monthly results; not live feedback.  If you select the annual billing option you can subscribe to SpyFu for $33 per month.

The top 5 keyword research tools above can be obtained with a trial version.

Keyword Everywhere

Keywords Everywhere is a freemium extension for Google Chrome and Mozilla Firefox that extracts data on 15 + different websites.

Notable features

  1. Monthly search volume,
  2. CPC
  3. Competition
  4. “Related” keywords
  5. “People also search for” keywords
  6. YouTube search insights widget
  7. YouTube Tags widget.


There are no monthly subscriptions. You buy credits. The volume, CPC, and competition data of one keyword is given by one credit. $10 gets you 100,000 credits

Keyword Research Tools for Free

  1. Ubersuggest
  2. Answerthepublic
  3. SEO Quake
  4. Google AdWords: Keyword Planner
  5. Soovle
  6. Google Trends
  7. Rank Tracker
  8. Google Correlate
  9. Keyword Sheeter
  10. Keyword Surfer
  11.  WordStream Free Keyword Tool
  12. Competitor Source Code
  13. IMforSMB Bulk Keyword Generator
  14. Keyword In
  15. Wordtracker Scout
  16. Keyworddit
  18. Questiondb
  19. Bulk Keyword Generator
  20. Keywords Everywhere

Keyword Research Tools for Amazon

  1. AmzSuite
  2. Amazon Keyword Tool
  3. Kparser
  4. Keywords Everywhere
  5. MerchantWords
  6. Amazon Autocomplete
  7. KeywordInspector
  8. Keyword Tool Dominator
  9. Keyword Tool
  10. Google Keyword Planner
  11. Sonar
  12. Ubersuggest
  13. Scientific Seller
  14. Viral Launch
  15. Ahrefs Site Explorer
  16. Helium 10
  17. Scope by SellerLabs
  18. Seller App
  19. WordTree
  20. AMAZvol
  21. JungleScout

Keyword Research Tool for SEO

  1. Soovle
  2. LongTailPro
  3. Jaaxy
  4. Google Search Console
  5. GoogleKeywordPlanner
  6. Ahrefs Keywords Explorer
  7. KWFinder
  8. SECockpit
  9. Moz’sKeywordExplorer
  11. KeywordTool
  12. Keywords Everywhere
  13. SEMrush
  14. Keyword Snatcher
  15. Google Trends
  16. QuestionDB
  17. Serpstat

Keyword Research Tools to Find Niche Keywords

  1. WordStream Free Keyword Tool
  2. Ahrefs Keywords Explorer
  3. LongTailpro
  4. SpyFu
  5. SECockpit
  6. Keyword Keg

Best Keyword Research Tool for Youtube

  1. TubeBuddy
  2. Ahrefs
  3. vidIQ
  5. Morning Fame
  6. Keyword Keg
  7. Google Trends
  8. Keyword Tool Dominator
  9. YouTube (Autosuggest)
  10. Keywords Everywhere
  11. Kparser
  12. HyperSuggest

Keyword Research Tools for Etsy

  1. Etsy Keyword Tool & Tag Generator
  2. Etsy Keyword Tool
  3. Google Keyword Planner
  4. Etsy Trends
  5. EtsyRank

Keyword Research Tools for eBay

  1. Kparser – eBay Keyword Tool
  2. Title Builder eBay keywords generator
  3. Keysearch – eBay Keyword Generator
  4. eBay (Autosuggest)
  5. Keyword Tool Dominator – eBay Keyword Tool
  6. – eBay longtail keyword finder
  7. Keyword Keg – eBay Keyword Tool

Keyword research tool for firefox and for Chrome

  1. Keywords everywhere – a free extension for Chrome and Firefox
  2. Mangools SEO extension – Available for Chrome and Firefox; has a 10 days free trial
  3. Mozbar browser extension for both Chrome and Firefox
  4. Firebug for Mozilla Firefox
  5. WooRank extension for Chrome and Firefox
  6. SEOQuake
  7. Vimium for Chrome browser
  8. VidIQ Vision for Chrome
  9. SEOptimer for Chrome
  10. Ahrefs SEO Extension
  11. LinkMiner for Chrome
  12. Foxy SEO Tool for Firefox

Keyword research tool for Instagram

  1. for Instagram Hashtags
  2. Wordstream’s tool research for Instagram Hashtags
  3. Sked Social
  4. Ingramer hashtag generator
  6. Influencer Marketing Hub Instagram Hashtag Generator
  7. Display Purposes
  8. Seek Metrics
  9. Ritetag
  10. Hashtagify
  11. Keyhole
  12. Instavast Hashtag Generator
  13. Hashtag Expert for IG
  14. Webstagram
  15. Photerloo Instagram Hashtag and Keyword Generator
  16. All Hashtag
  17. Tagboard
  18. Hashtag Generator #HashMe
  19. AutoHash
  20. Ask Lisa

Keyword research tools for aso/ keyword analysis tool for seo

  1. – Keyword Tool for Google Play App Store
  2. TheTool
  3. AppTweak
  4. App Store Searches autosuggestions
  5. User reviews
  6. Apple Search Ads
  7. Mobile Action

Keyword research tools for mobile

  1. Sirium SEO
  2. Keyword Helper
  3. Keyword Research Tool
  4. SE Ranking PRO
  5. SEO Backlinks
  6. SERP Mojo
  7. WebRank SEO Live

Keyword research tools for WordPress

  1. Google AdWords
  2. KWFinder
  3. Moz Keyword Explorer
  4. WordPress SEO plugin
  6. SEMRush
  7. Google Search Console
  8. Ahrefs
  9. Google Keyword Planner
  10.  SEOquake
  11. AnswerThePublic

Best free keyword research tool reddit

  1. Kwfinder – Resourceful; 5 searches per day.
  2. &
  3. UberSuggest offer a wide range of long-tail keyword research
  4. Answer the
  6. Keyword Planner by Google Adwords.
  7. Keywords everywhere
  8. Google search suggestions
  9. Longtailpro
  10. Ahrefs
  11. Moz
  13. Keyword Revealer

Long tail keyword research tools

  1. Answer the Public
  2.  SEMrush
  3.  KWFinder
  4. Google Autocomplete Keyword Tool
  5. Wordtracker
  6. Ubersuggest
  7. Long Tail Pro
  8. SEcockpit
  9. Instakeywords

Keyword research tools backlinko

  1. Keywords Everywhere
  2. Ubersuggest
  3. The Google Keyword Planner
  4. SEMrush
  5. Ahrefs

Jaaxy keyword research tool review

Developed by affiliate marketers, Jaax is the most superior, yet helpful platform in the business for managing all keyword aspects, website competition, and market research.

Notable feature

  1. Avg. (Monthly Searches)
  2. Estimated Traffic
  3. Quoted Search Results (QSR)
  4. Keyword Quality Indicator (KQI)
  5. Domain Search
  6. To Do: lets you add your keyword to a to-do list
  7. Related Keywords
  8. Site Rank
  9. Alphabet Soup for longtail keywords
  10. Search History
  11. Affiliate Programs


A free pricing plan and two paid pricing plans for Jaaxy are available

  • Free Plan – It gives you 30 different types of search queries (keywords, alphabet soup, search and affiliate analysis).
  • Pro Plan (Price: $49/month) – It has quicker keyword analysis (as opposed to the free plan); Unlimited keyword searches among other advanced features. Advised for internet marketing beginners.
  • Enterprise Plan (Price: $99/month) – The quickest plan; provides instant competition analysis among other extra superior features; tailored for more experienced internet marketers

Keyword research tool: WordPress plugin

This plugin is an open-source software developed by SEO Review Tools.
Following activation, the plugin adds an extra menu item “KW Research Tool”, thus facilitating keyword research without having to leave your WordPress interface.

Once a seed keyword is entered in the “KW Research Tool”, it automatically generates a list of related keywords including long-tail keyword suggestions.


On the WordPress interface:

  1. Login
  2. Select “Plugins”.
  3. Select “Add new”.
  4. Search: “Keyword Research Tool”.
  5. Select “Install Now”.
  6. Enter your FTP login credentials (provided by your hosting provider).
  7. Select “Proceed”.
  8. Following installation, click on “Activate plugin”.
  9. Proceed to the menu item: “KW Research Tool”.

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