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ClickFunnels Pricing Guide

If you have tried to sell things online, there is no denying that nothing is as tough as turning your visitors into sales. What gets even tougher is getting you productive!

What if I told you that there is a secret to amplifying each of your clients’ values? Oh yeah! You can radically grow your sales just by generating a creative sales funnel, while offering more value to your clients as well.

In this article, I will introduce you to a well-known software when it comes to creating your business’s sales funnels – ClickFunnels. We shall cover their pricing as well as their alternatives in case you find it expensive.

What is ClickFunnels?

Founded by Russell Brunson in 2014, ClickFunnels is an online sales funnel generator that allows businesses to advertise, sell, and supply their products online. The tool streamlines advertising, selling, and distribution of your products and services via customized pre-built funnel options.

This tool comes with all the essentials required to build a functional and effective sales funnel from scratch. It integrates all the elements of traditional online funneling activities and more to create a thorough, incorporated package that works harmoniously for increased productivity.

With ClickFunnels, you can create tailored sales funnels for subscriber lists, webinars, and membership sites. No matter what your intention is, they have something for you. It also comes with a user-friendly interface that allows you to incorporate elements such as clocks and videos. In a nutshell, ClickFunnels has no learning curve; it is as simple as it should be.

What is ClickFunnels Pricing?

In this section, we shall cover ClickFunnels’ pricing in details including its entire packages. To be honest, ClickFunnels comes with a high price tag. First off, unlike many other providers in the same field, ClickFunnels offers a 14-day trial. But what is included in these expensive plans?

ClickFunnels’ Starter plan starts at $97/m, while its Platinum plan is priced at $297/m. So, what are the differentiating factors for their pricing? It is the number of pages, funnels, and what they take up

All the features that ClickFunnels claims to offer can only be unlocked in the expensive Platinum plan. The two are the most popular pricing plans billed monthly, but they have 6-months and annually billed plans.

Starter Plan – $97/m

Are you a small business owner or a sales funnels beginner? This is the plan for you and comes with a 14-day free trial and features such as:

  • 1 SMTP integration
  • 3 custom domains
  • 3 payment gateways
  • 20 sales funnels
  • 20k visitors per month
  • 100 landing pages
  • Opt-in funnels
  • A/B split testing
  • Membership sales funnels
  • Unlimited leads
  • Automatic webinar funnels
  • Order, down-sell, and up-sell pages
  • Limited access to FunnelFlix
  • Funnel sharing feature
  • Email integrations
  • Private funnel hacker forum
  • Chat support

Platinum Plan – $297/m

As mentioned earlier, this is the hub for the features ClickFunnels offers. As such, I recommend this pricing plan to giant enterprises that need more than 100 pages to entice high web traffic to their businesses.

Here, you get all the features in the Starter plan, plus:

  • 9 domains
  • 9 payment gateways
  • Unlimited unique visitors
  • Unlimited landing pages
  • Unlimited custom domains
  • Unlimited contact leads
  • Unlimited sales funnels
  • Backpack [affiliate center]
  • All courses FunnelFlix
  • Follow-up funnels access
  • Weekly peer review hackathons
  • Priority chat support

How Much Does it Cost?

ClickFunnels pricing plan offers a 14-day free trial after which you can choose between their two popular premium plans, including the Starter plan and Platinum plan, priced at $97/m and $297/m. As if that’s not costly enough, ClickFunnels has another costliest plan called ClickFunnels Two Comma Club X that costs $2,497/m. They also have the newest plan that costs $1,497/m called ClickFunnels Collective plan. We shall see more about this below.

The provider does, however, offer discounts for both annual and six-months packages where you can get up to 40% off.  

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How much does ClickFunnels cost per month and annually?

ClickFunnels has three plans billed monthly at $97 [Starter plan], $297/m [Platinum plan], and $2,497/m [Two Comma Club X]. Their annual plan, Funnel Builder Secrets 1 Year, costs $2,997/year. 

Should I use a Starter Plan and when to start with Platinum Plan?

It is evident that the Starter Plan does not offer much when it comes to features, with a limitation of 20 funnels and zero follow-up funnels. Since you are dealing with sales, email marketing is a core element which is again not included in ClickFunnels’ standard plan.

While you can include an email marketing tool, it will cost you extra above the already costly $97/m, especially for small businesses and startups. In this case, I would recommend that you look for ClickFunnels alternatives such as Kartra (check in our review).

If you are running a marketing agency, you can start with the Platinum plan. It comes with 9 domains, unlimited landing pages, follow-up funnels, and sales funnels. It also includes an affiliate program that comes in handy for those who manage affiliates.

Remember: Just because the standard plan does not offer email marketing features, I am against you choosing the Platinum plan. There are dozens of superb email marketing service providers on the market. Check them out first.

How ClickFunnels pricing works?

If you choose ClickFunnels’ Starter plan, you get access to 3 custom domains, 20 sales funnels, 100 pages, and 20k monthly visitors. This is an ideal option for businesses in need of a few sales funnels to conduct an average amount of sales a month.

The Platinum plan is limitless which allows you to generate as many sales funnels as you wish. Its share funnel feature enables you to include plenty of funnels to your account, while the Follow Up Funnels lets you create Action Funnels that combine with your sales funnels to send your clients smart emails.

If you wish to dive all-in with ClickFunnels, you can try their latest ClickFunnels Collective plan priced at $1,497 per month. With this plan, you have access to live phone support, FunnelFlix all access pass, and funnel frameworks access. You also get four live events annually, consisting of the Inner Circle Cruise, the Two Comma Club Momentum, and the Unlock the Secrets event.

Which ClickFunnels Pricing should you choose?

The short answer to this question is that your choice depends on the marketing goals that drive you.

ClickFunnels’ Starter plan is ideal for people interested in just a hassle-free solution to creating sales funnels. The plan comes with all the core features needed to help you create high converting sales funnels and capture the leads. Remember, this plan does not offer affiliate marketing tools or an email marketing feature.

If you are selling high-ticket offers while operating on the platform, then you should choose ClickFunnels’ Platinum plan. When it comes to features, this pricing plan allows you to integrate your sales funnel with an affiliate system (Backpack) without the need for third-party email list auto-responders.

The Backpack feature allows you to create your affiliate program and enlist other marketers to assist you in selling your products for a share of your sales.

ClickFunnels free trial

ClickFunnels gives its clients a 14-day free trial, but they will request for your credit card info as part of the sign up process. There are some individuals who have grumbled that the company charges them after the free trial and cancelling their ClickFunnels account. But I guess that it is a mixed review because I was not charged even after cancelling my free trial.

ClickFunnels Pricing table

Standard PlatinumTwo Comma Club X
No. of Funnels20UnlimitedUnlimited
Payment Gateways3927
Followup FunnelsUnlimitedUnlimited
Affiliate Program IntegrationYesYes
FunnelFlixLimitedNearly unlimitedUnlimited 

Discount plan/coupons

ClickFunnels offers a price cut that they call ClickFunnels MasterClass discount. It is the only pricing package from ClickFunnels that offers a kind of discount to its existing users or those who just joined. It is worth noting that this plan does not include a free trial.

Depending on how familiar you are with ClickFunnels, you must be aware that the boss does not offer promotions for free from the goodness of his heart. There is always a catch! Only three motives can be achieved with such; a costly back-end course, being lured to stick, or training.

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In my opinion, I think Russell Brunson offers the Secret MasterClass discount to cement clients to ClickFunnels. What does this Secret MasterClass entail anyway?

There are three skeletons in the cupboard that the Secret MasterClass training discloses, that is, the Funnel Secret, the Traffic Secret, and the Conversion Secret Secret. It is a webinar that includes an enjoyable training on creating high-converting funnels.

Typically, 6 months ClickFunnels Platinum plan costs $1,782 in total, but the cost is $997 when you incorporate the Secret MasterClass plan. This deal can save your money only if you subscribe to the 6 months plan and above.

The next pricing package is called funnel builder secrets and is the costliest. It comes with Platinum features and extras such as advanced training program, resources, and tools. You get access to training such as Funnel Hacks MasterClass, Funnel Builder Secrets, Funnel Scripts, and Traffic Secrets Membership.

Is it too expensive?

So far so good! We have seen what ClickFunnels have in store to offer, including the pricing packages and features you get. I know you are wondering if you should invest on the platform and whether it is worth your hard-earned money. You probably are asking how profitable it is.

You need to understand that ClickFunnels is not going to mysteriously credit your bank account with money. Not unless you run a business. You see that 14-day free trial? Do not even try to think about it! Whatever the false impression the world has about ClickFunnels making you instant riches is wrong!

I understand that their ads and marketing procedure ramps lots of people up. After all, they have made much of their system but just view it as marketing. Like I said, unless you are selling your own product, there is no way you are earning a penny from ClickFunnels.

Another way to make money with ClickFunnels is if you are marketing other people’s products or the platform’s affiliate program.

To business people out there, do not go all-in expecting definite success just because you are creating your whole sales funnel ClickFunnels! There is no magic! ClickFunnels is just another online marketing tool or software which is as good as the one using it.

About ClickFunnels pricing, a lot of factors come into play to determine if it is worth or not. From your marketing budget to your technical expertise, usefulness of the landing pages & funnels, as well as the current needs of your business, it depends.

ClickFunnels vs. Competitors

Before you decide if ClickFunnels is worth it or not, I would recommend that you first check its competitors. What do they offer? How are their pricing plans compared to ClickFunnels’?

If ClickFunnels is not an affordable choice for you, check out this competitor’s pricing and see. I’m pretty sure you have seen them in another review but take time to recheck.

ClickFunnels vs. GetResponse

If you are looking for a low-priced ClickFunnels alternative, GetResponse is the way to go. Starting at $15/m, GetResponse is an all-in-one online marketing platform that helps you grow your business. If you choose the funnel feature (autofunnel), the price is $49/m.

The provider also offers a 30-day free trial and has a reputation as an email marketing tool that includes landing pages, sales funnels, CRM, and webinars.

Other features include advanced analytics & testing tools, automatic sales/webinar/lead funnels, 1000 contacts, unlimited emails marketing, webforms & surveys, and marketing automation.

Check out their pricing plans!

ClickFunnels vs. Kartra

Are you in search of a provider who offers more marketing-oriented features in the sales funnel building arena? Meet the guru, Kartra. Priced at $99/m ($79/m billed annually), Kartra offers a more flexible pricing structure than ClickFunnels.

Unlike GetResponse, Kartra does not offer a free trial, but you can get a 14 days trial for $1. The provider also offers tons of features on all its plans. I’m talking about Kartra pages, leads, checkouts, funnels & campaigns, mail, memberships, videos, helpdesk, calendars, forms, and more!

Check out their pricing plans.

Other ClickFunnels products pricing plans

ClickFunnels network has other products that provide solutions to business owners and they turn out to be very profitable for affiliate marketers. We shall briefly look at fifteen products and their pricing. Let’s roll!

  1. 10X Secrets MasterClass – $297
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A training program packaged to deliver the precise procedures, scripts, and the mindset behind his on-stage pitch during the Grand Cardone’s 2018 10X conference. It is about how to sell on stage plus learning the required buying and selling skills to grow impact.

  1. Experts Secrets Book – $19.95

This book imparts how to create a mass following of targeted audience who wish to buy your product. If you want to monetize your expertise and passion, it is the way to go.

  1. DotCom Secrets – $19.95

The book teaches you why and how you should create your business’s sales funnels while understanding how to hone your offers and become lucrative. The above is the book’s retail price with additional $7.95 (in the US) and $14.95 (overseas) for shipping.

  1. Funnels Scripts – $797

This is software that takes care of copywriting tasks for you for things such as webinar scripts, sales funnels, product sales copy, and more! The price is for unlimited lifetime access.

  1. Funnel Hackers Cookbook – $0 (free)

This is a step-by-step guideline on how to create sales funnels and easy optimization. You get all the elements you need for funnels success for free.

  1. Funnel Hacker TV – $0

Do you want to know how Russell Brunson builds funnels, make money online, or drive traffic? Go to his behind the scene YouTube channel, Funnel Hacker TV, and get ideas, tactics, and inspiration for starting and developing your firm online.

  1. Funnel University – $

Also known as FunnelU, it is a training program that teaches funnel creators and business owners more about sales funnels and optimizing them to make maximum income. Other lessons include creating sales letters, scripts, and test funnels.

  1. Marketing Secrets BlackBook – $0

Do you wish to give your business a fresh start? Check out these 99 marketing secrets in a 291 pages PDF document on how to build a lucrative empire.

  1. Marketing in Your Car – $0

If you love podcasts, this is your thing! It includes a marketing podcast (pre-loaded in mp3) that gives you secrets to endure when growing any kind of business. You can ship it with tons of podcast sessions at $9.95.

  1. Copywriting Secrets

It is a book from the creator of Funnel Scripts, Jim Edwards, which gives you copywriting secrets.

  1. Network Marketing Secrets Book – $0

Another one from Russell Brunson customized for network marketers. It teaches how to utilize funnels plus several marketing strategies in teams and MLM business recruitment and building.

  1. Leads Funnels – $10

It features 106 real case studies of the most successful lead funnels swipes globally by Russell Brunson, plus what made them prosperous. They are downloadable into your ClickFunnels account.

  1. One Funnel Away (OFA) Challenge – $100

It is a 30 days actionable teaching program path that features training from the globe’s top marketers on how to start your dream business via funnels.

  1. Software Secrets – $27

This book features Scott Bradley and Garret Pierson – two software development experts. It is marketed by ClickFunnels and the cost above is an upsell of the major software Secret MasterClass priced at $1,997.

  1. Perfect Webinar – $

This is teaching with all the info and concepts on how to easily but perfectly build your sales-creating webinar. It also includes Russell Brunson’s precise lucrative webinar scripts.


ClickFunnels is a reputable brand when it comes to creating online sales funnels to help your business grow and thrive. While it may be high-priced with essential features in its costliest Platinum plan, it is worth the investment if you run a large marketing agency.

But as for startups working on a tight budget, this choice will strangle you alive! Try the two alternatives my team and I recommended and you will still thrive. Remember: ClickFunnels does not magically deposit money into your bank account. It is only profitable if you are running a business.

That’s it for today on ClickFunnels pricing lads! Hopefully the article was helpful and informative