Keap Review 2020

About Keap (formerly Infusionsoft)

Infusionsoft is a Chandler-based (Arizona) private firm that offers a sales and email marketing platform for small businesses. The company also offers products to manage and optimize the client cycle, CRM (customer relationship management), lead capture, marketing automation, and eCommerce.

Infusionsoft is also used to create and host web links and forms, database management, and autodial marketing call to clients and businesses customer. The company was established in 2001 by brothers Eric Martineau and Scott Martineau in Mesa, AZ, and the current CEO Clate Mask. Infusionsoft Inc. is owned by the Martineau brothers.

Infusionsoft Wiki involves Sales (Marketing) Channel which refers to multi-step campaigns that are made to relocate budding options via the sales procedure and turn them into buyers. While many visitors reach your site, not all become buyers. As such, the wiki helps break the client’s trip into smaller-sized actions to help you deal with your target market.

Infusionsoft is an extremely powerful system with the ability to perform almost anything you want to do with it. Using Infusionsoft helps you take marketing automation to the next level by creating behavioral journey leads and clients by customizing their interactions. It also includes a responsive email builder, landing pages, and cloud-based performance.

Infusionsoft’s HTTP posts can also be used to communicate and push info externally, and API goals to generate actions within the campaign.

Getting the Infusionsoft software up-and-running is not a child’s play, as it involves a lot. As such, it requires constant learning and new tweaks and tricks. Infusionsoft for dummies include webinar series to guide you, basic getting started guide, and an Infusionsoft app to help you navigate. All this information is available on their help website here.

In 2019, Infusionsoft rebranded its name as Keap, to represent its core of the determination and passion small businesses need to grow and develop. The company’s rebranding included a Keap software as well. The key difference between the two is that, while Infusionsoft is robust and highly customizable, Keap is simple and efficient.

Is Keap/Infusionsoft HIPAA Compliant?

The Health Insurance Portability and Accountability Act or HIPAA (1996) requires you to have done the work to satisfy the elements of the Security Rule and include guidelines and procedures addressing these elements.

You also should be conversant with HIPAA as it applies to your business, documentations, create an ongoing training program and culture within your business. The Infusionsoft app includes HIPAA Security Controls, but this does not make your business compliant with HIPAA.

Yet, the Infusionsoft app is HIPAA compatible and can be used by businesses that are regulated by HIPAA to store, transmit, and otherwise process Protected Health Information (PHI).

Is Infusionsoft a Private Company? CRM?

Yes, Infusionsoft is a private firm and cloud-based marketing and sales solution that offers CRM (customer relationship management) for small businesses’ growth and development. This top-tier product comes with cutting-edge sales and marketing automation needs.

Infusionsoft has extended its services to the UK with resellers and consultants who check your small business needs and advice you on the best pricing plan. With this, you get the best deals and services from this top-tier software for the growth of your business.

Keap/Infusionsoft App

Infusionsoft Mobile is an app that allows you to run and connect to your contacts directly from your mobile device. You can also leverage tag goals and automate follow-up through tagging a contact. Currently, Infusionsoft Mobile provides the best experiences on Android and iOS platforms.

The app identifies all your client interactions from your entire list of applications, such as QuickBooks and Gmail, and classifies them in one place. As such, the app will notify you when a follow-up is needed, and provide suggested response to make you productive.

Keap/Infusionsoft Cost

Infusionsoft pricing comes at $199/m and comprises of a single user account, unlimited emails, contact management, and marketing automation. In addition to segmenting and storing 500 contacts at the mentioned cost, it allows small business owners to customize communication and build campaigns.

If you decide to add in sales automation and eCommerce functionality to your services, their packages can cost you as much as $299/m or $379/m. Infusionsoft offers three packages for your small business needs, including:

  • Keap Grow – suitable for start-ups and new businesses, user-friendly tools, and increasing efficiency in responding to client needs. It starts at $79/m includes 500 contacts, CRM, email marketing, appointments, invoices, and more.
  • Keap Pro – suitable for recognized, service-based companies with custom needs. It costs $149/m and includes 500 contacts, all benefits in the previous plan, plus recurring payments, sales and marketing automation, smart forms and reports, and landing page builder.
  • Infusionsoft – suitable for in need of a robust CRM solution, powering their growth with advanced sales and marketing automation, app integration, and customizable campaigns. It starts at $199/m and includes 500 contacts and one user. This package is precise for agencies and needs that also need advanced reporting and eCommerce, lead scoring, and company records.

While Infusionsoft isn’t free, it has a free trial in all its packages that includes all the features available in a paid Infusionsoft pricing plan. The 14 days free trial allows you to see how the software and application performance and does not require credit card info.

Keap/Infusionsoft Billing

Using Keap products and services requires the customer to accept and comply with the company’s billing policy. Anyone who has entered into a signed billing contract, like a yearly contract, has to review it for specific terms concerning your duties on the policy.

Infusionsoft’s billing cycle using credit or debit cards states that the cards are automatically charged on the client’s specific billing cycle date. Invoices are produced and payments collected at the start of each billing period, which begins on the day you purchased a subscription.

Check here for more information on billing, billing cycle, fees, subscriptions, and more.

Keap Pros and Cons

Overall, Infusionsoft is an impressive software with a few flaws. It includes a user-friendly interface for making automation campaigns and more. Here are some of the key benefits and drawbacks with Infusionsoft:

Pros:

  • The intuitive user interface in the marketing automation industry
  • Scalability – employs universal tracking for contact’s behavior in several marketing channels
  • Impressive integration and API (Infusionsoft Marketplace has over 300 apps)
  • In-built shopping cart and eCommerce – includes payment processing, order forms, inventory tracking, and fulfillment.
  • Reliable customer support and training
  • Smart email marketing
  • Sales cycle management
  • Easy WordPress integration with an Infusionsoft plugin
  • A dedicated business team that makes acquiring venture capital easy for them
  • Detailed marketing and sales reports for businesses

Cons:

  • Costly – offers a one-off compulsory start fee of $1999 which benches many clients
  • Average deliverability rates that do not include a dedicated IP address set-up as found in some tools
  • It has no native integrations with third-party tools which calls for some extra ongoing cost 
  • Additional fees
  • A steep learning curve, especially for beginners

Infusionsoft YouTube

Infusionsoft has many videos on YouTube that offer guidelines on usage, set-ups, and more.

Keap/Infusionsoft for Outlook

Outlook is more than just the web client outlook.com and is widely recognized and cherished by Windows users. The outlook is an ideal account if you require to synchronize MS Exchange or Office 365.

Infusionsoft includes an Outlook Plugin that lets you manage communication with contacts. Outlook sync features support Outlook 2010, 2013, 2016, Office 365 desktop versions excluding mac, among others. Check here for more information on Infusionsoft for Outlook features.

Infusionsoft for Real Estate

Infusionsoft offers a small business stratagem guide for real estate strategies such as collecting more leads, better follow-up with existing leads or getting more repeat business and referrals. Both organization and follow-up are critical issues in the real estate industry.

Are you a solo agent handling multiple deals? Or a broker or an agent who is part of a large crew? The major challenges circle around having clients slip through the cracks and a lot of dollars in commission are lost. Infusionsoft CRM can be customized to your real estate needs such as marketing automation.

Regardless of their reputation and experience in the real estate industry, or those that enter the field for the first time, one true thing is that no one has enough time. As a realtor, you are your business which means you wear all the hats.

Sometimes juggling listings, nurturing leads, and working out for individual marketing seems daunting. Yet, it does not have to be impractical. One of the tricks is to identify repetitive processes that you can automate, a line that Infusionsoft prevails. Infusionsoft combines resilient CRM abilities with SMS marketing, email marketing, and some integration options for a scalable marketing system that supports your growth.

Infusionsoft also helps realtors generate referrals from previous customers which helps them grow their business by automatically sending them follow-up emails. As such, it lets your leads dictate what info they want from realtors.

Keap/Infusionsoft for Lawyers

For a lawyer, keeping the client data up-to-date and orderly is crucial for robust business, and that is great! But have you thought about how Infusionsoft’s advanced automated follow-up capabilities can be used to better your law firm?

Depending on a lawyer’s practice, Infusionsoft helps segment their leads by applying tags that automatically grouping them into their specific issues. Similarly, they can also automate their follow-up process, from client’s appointments to assigning duties to their assistants, and more. That is a few things that lawyers can benefit in while using Infusionsoft.

Keap/Infusionsoft for WordPress

By far, WordPress is the most popular CMS (Content Management System) globally with 32% of the web running on WordPress, and the number mounts every day.

The rationale behind its massive following is its user-friendliness and customization abilities, and that would be enough reason for Infusionsoft clients to use it. If you prefer WordPress as your site builder, Infusionsoft includes a free WordPress plugin that you can use to build opt-in forms that are compatible with Infusionsoft and link them to your campaigns.

When connected using the WP plugin, you can start integrating your digital marketing strategy with your WP pages. With this plugin, users are automatically added into Infusionsoft when they fill out your opt-in form on WP and any automation campaigns you have set-up will run.

Using the plugin, you can drag-and-drop a WordPress opt-in objective into your Infusionsoft Marketing Automation, and let you implement any follow-up campaign with WP easily. It makes it easy to run sequences such as thank you, email delivery, and triggered phone calls. Other functions include drip nurture campaigns, newsletter delivery, and more.

Keap/Infusionsoft Integrations with QuickBooks

QuickBooks is a necessary software for any small business as it restructures and streamlines the accounting, following, and reporting. It also assures that the process of governing your company finances will be more simplified. More than 3.4 million small businesses and 4.5 million clients worldwide use QuickBooks software.

Connecting Infusionsoft by Keap with QuickBooks online is easy and it requires no tech skills or experience. With QuickBooks, you get access to your data anytime and on any device, from a mobile phone, tablet, desktop, or Mac. You can also track your cash flow easily, and create better business insights.

QuickBooks is available in three plans, including Simple Start ($7.50 a month), Essentials ($11.50 per month), and Plus (15.50 a month). All QuickBooks plans include free Android and iOS apps, free customer support, secure cloud storage, account access, dashboard & reports, and unlimited invoices. Check here for more details of the features and specifications of these plans.

Infusionsoft Facebook Integration

Facebook is among the most used social media platforms that is accessible globally. According to statistics, Facebook has more than 2.6 billion monthly active users as of Q1 of 2020. The social network is accessible to mobile web users and has several published apps based on original FB features, including Facebook Messenger (1.3 bn monthly active users).

Such high Internet consumption on Facebook makes it a perfect platform for advertising for all small businesses. You can use Infusionsoft FB integration to entice new leads by placing targeted ads in the news feeds of users.

In late 2015, Facebook launched Facebook Lead Ads, ads with a form that is prefilled with FB user’s email addresses, that improves FB advertising. As such, users can give their info to promoters with a single click and without leaving the platform and visit the landing page.

As such, you can use Infusionsoft Facebook integration for your campaign based on your goals by setting up your Facebook Lead Ad using a Zap. You can set-up a Zap between Infusionsoft and Facebook Lead Ads without exiting FB’s ad builder. You can then choose automated email sequences to ensure your new leads get instant contact from your business while still interested.

Keap/Infusionsoft Gmail Integration

Infusionsoft integrates with Gmail for targeted emails, Xero Marketing, Zendesk, Zoom, Zoho, and Stripe. The process takes a few minutes and requires no coding experience or IT profession, including selecting triggers and actions.

Each of these processes includes authentication, selecting an app to trigger and action, choose the data you wish to send, and explore more. You can only be limited by your imagination.

Software Like Infusionsoft/ Companies Like Keap/ Infusionsoft Alternatives

Many people need CRM software to assist with social collaboration features, document & content management, and social network integration. The most challenging thing is finding the correct CRM software for your small business needs. As such, you would need alternatives to choose from other than Infusionsoft by Keap.

We have conducted research on your behalf and brought forth the best companies like Infusionsoft, or software like it. Check out our list and find the ideal choice for you:

  1. ActiveCampaign

ActiveCampaign is a SaaS platform that assists growing companies link and engages with their clients and builds customer-optimized experiences using their software. It includes easy set-up, admin, and is user-friendly.

  1. BenchmarkONE

Formerly known as Hatchbuck, it is a marketing and sales software for small businesses that makes nurturing prospects and clients easy, driving more sales. Like our number one above, it has similar features.

  1. Agile CRM

Agile CRM is known to integrate marketing automation with telephony, web analytics, CRM, and a social suite. It includes some impressive marketing automation features, easy management, and is user friendly.

  1. Ontraport

This is an inclusive integrated platform that offers crucial business features, such as a robust CRM system, single-click WordPress hosting, impressive email delivery, membership sites, and more.

It is user-friendly, flexible, easy set-up, and is widely used in businesses.

  1. GreenRope

GreenRope is integrated software that combines and streamlines your business’s sales, marketing, and operations. It is full marketing automation, CRM, and much more. As such, it is easier to run business with, has reliable support, and easy set-up.

Infusionsoft vs HubSpot

Both Infusionsoft and HubSpot include several impressive features that aim to automate and optimize the implementation of your marketing strategy. While they both bill their software as all-in-one marketing and sales software, each has an important differentiation in their feature sets on offer.

In HubSpot, the terminology does not include eCommerce and CRM functionality, while Infusionsoft lacks Keyword analytics, SEO, and CMS functionality. None of these functionality variances present insoluble challenges that can be bought elsewhere and integrated with the platforms.

As such, ensure you prioritize features according to their business needs. Overall, both Infusionsoft and HubSpot have been educating people on inbound marketing and content marketing. Founded in 2006, HubSpot boasts 8,000 clients and 400 employees, while Infusionsoft was founded in 2004 and has 12,000 clients and 350 employees.

Infusionsoft vs ActiveCampaign

In terms of reliability and automated email marketing platforms, both ActiveCampaign and Infusionsoft are the leaders for your business. They provide an automated tagging system that you can use to streamline your CRM and email marketing processes.

Both have slightly pricey services than the free options that attract entrepreneurs with a tight budget. Overall, an investment with both companies can yield fruits in the end. If you just entered the business world or have little needs for email marketing, I’d recommend ActiveCampaign for its impressive integrations and marketing automation tools. It has a smooth learning curve.

If you have more experience in the business you are operating that has exceeded your existing CRM capacity, Infusionsoft is a wonderful choice for you. It is also the way to go if you love having complete control over your marketing funnel procedures.

Infusionsoft vs Salesforce

While Infusionsoft is mostly a marketing automation tool, Salesforce is a Sales Cloud or CRM software. Both Salesforce and Infusionsoft software are highly competent and include impressive features, but with their specific targets. If your business has a huge email list and ready-to-sell product, Infusionsoft would be a great choice for you.

Infusionsoft is also great for a solo entrepreneur who like full control, plus a sixty-person firm selling physical products. It’s a perfect choice if you already have your inbound needs assorted and need software that is compatible with your current one. 

Salesforce, on the other hand, has robust and complex tools and needs sophisticated crews. Its Marketing Cloud is ExactTarget’s rebranding and Radian6 social media support, thus works best for an established business. Salesforce requires advanced sales and marketing teams with robust IT support.

Infusionsoft vs MailChimp

Both Infusionsoft and Mailchimp are established email marketing tools, but Infusionsoft provides more than just email marketing automation to its clients.  Yet, these additional features can either be ideal for your business or a total overload.

Compared to Mailchimp, Infusionsoft is a bit pricey, but it is ideal for email marketing campaign management software and has complex CRM features. The features might be worth the cost, and it is perfect for converting email readers into customers.

If you are looking for a strict email marketing tool, Mailchimp is a wonderful option. Mailchimp needs users to integrate third-party apps like lead forms, affiliate management, a shopping cart, and more. That calls for coding skills which might be complex.

Infusionsoft vs Ontraport

Both Infusionsoft and Ontraport include many similar features, such as email marketing, eCommerce, contact management, and more. Their pricing is almost similar as well, which makes it hard to differentiate between the two when choosing the best for your needs.

Infusionsoft’s campaign builder is excellent and prevails in terms of the ability to create and visualize automation programs. It also includes formidable eCommerce and CRM modules, which makes its all-in-one claim true.

While Ontraport includes fewer features inclusively, its user-friendliness does not exceed Infusionsoft’s. Ontraport prevails on the landing page and email builder, plus a well-equipped CRM, mostly custom objects. 

Infusionsoft vs Zoho

Comparing Infusionsoft to Zoho might be considered a little unfair as while they both run as CRM systems, Zoho isn’t designed as a marketing and sales tool or platform. Marketing is time-consuming and choosing the correct software for automating processes is critical.

Zoho is a user-friendly CRM system but has a restricted degree of automation and pocket-friendly. So, if you are operating your business on a tight budget and do not have regular communication, then this would be a great choice.

Infusionsoft is more than just a CRM system and has responsive and reliable customer support than Zoho. If you do not worry about paying the extra dollars, then Infusionsoft is worth your investment.

Infusionsoft vs Kajabi

Kajabi is Infusionsoft’s top competitor on the market, with the two boasting excellent marketing potential. But if you turn the tables, there must be some differences, right? While Infusionsoft is optimized for CRM and marketing functions, Kajabi is an inclusive platform.

In terms of pricing, Infusionsoft is slightly expensive at $199/m, compared to Kajabi’s $149/m. While Infusionsoft brags countless integrations, Kajabi has ten, but it has more intuitive and user-friendly web building tools.

Infusionsoft is ideal for marketing and could be more expensive than its already pricey services if you would want to consider selling courses with its software. Kajabi, on the other hand, includes everything you need with no extra plugins or extensions to purchase.

Infusionsoft vs ClickFunnels

Both Infusionsoft and ClickFunnels are sales funnel platforms with many similar features but designed for different purposes. The choice, as we have said before, highly depends on the needs of your business.

In terms of pricing, Infusionsoft is pricier (as discussed above in our Infusionsoft Cost section) but ClickFunnels but comes with more pricing options. As such, if you are working on a flexible budget, then Infusionsoft is more preferable for its flexibility.

ClickFunnels is a wonderful choice for small businesses while Infusionsoft works best for medium and giant companies. While Infusionsoft is more CRM-focused, ClickFunnels solely focuses on sales funnels.

If you are new to the business world, I would recommend the ClickFunnels, so you can take advantage of its 14-day free trial. 

Infusionsoft API

The Infusionsoft REST API allows for second and third-party apps to manage tasks, contacts, appointments, and more. Your apps can receive changes notifications using REST Hooks. Each of these requests must comprise of an Access Token. Check more information about this here.

Infusionsoft Affiliate

The Infusionsoft Affiliate program enables users to earn cash when they make Infusionsoft customer referrals. The program has been updated to streamline sharing Keap with your network and gathering referral commissions.

You can earn up to $250 for each referral that turns into a client. Just join, share your referral link, and when Keap closes the deal, and you earn. 

Infusionsoft Demo

The Infusionsoft Demo allows you to see the software in action for activities such as creating sales funnels, converting leads, managing your contacts, and making sales. Select the demo type that works best for your learning needs here.

Infusionsoft Contact

Infusionsoft offers contact support via the Community and chats support available and responsive. Check here for USA/Canada (toll-free), AUS (free call), and the UK (freephone) contacts.

Infusionsoft Campaign Builder

Infusionsoft’s campaign builder allows you to build robust sales and marketing automation. You can find basic and advanced articles to teach you how to use the Campaign Builder, campaign walkthrough, goals, sequences, landing pages, and reports.

Infusionsoft Dashboard

When you sign-in to Infusionsoft, your home page dashboard will appear immediately where you can add activity widgets, and reports to build a custom dashboard. This dashboard should display the necessary info and direct navigation links to precise role-related reports and lists.

Click here to learn how to customize the home page dashboard.

Infusionsoft Decision Diamond

When you build a campaign, there are some business objectives that might show multiple possible outcomes, with each result perhaps taking the contact down a separate path. In such a scenario, Infusionsoft needs to assess the info available and utilize it in selecting a suitable sequence.

That is where a decision diamond comes into play, to help sort out contacts and send them separate communications. Decision diamonds are built automatically when a campaign sequence or goal links to two or more sequences. Click here for more info on configuring a decision diamond. 

Infusionsoft Developer

The Infusionsoft developer platform allows developers to sign up for an account to create apps and manage API keys. Then, they can ask for a Sandbox App, build an integration with the software, and launch it to the Marketplace.

Infusionsoft Forms

Infusionsoft allows users to create web forms (external forms posted to gather info from budding clients who might visit your website) to capture leads. Infusionsoft’s forms are mobile responsive and maintain its professional appearance from a mobile phone, tablet, or computer.

Click here to learn how to create a web form with Infusionsoft.

Infusionsoft Form WordPress

WPForms enables you to integrate Infusionsoft via Zapier, where you can start building Infusionsoft form fast using WPForms after the integration. This, in turn, levels up your lead generation by adding your contacts to Infusionsoft. Check here for more information.

Hubspot

HubSpot Overview

HubSpot Inc. or CRM (customer relationship management) ranks as one of the pioneering CRM providers; we can say that focus on Small and Midsize Businesses (SMBs). The platform includes a freemium version, as well as a variety of add-ons. These aspects can make HubSpot grow into an end-to-end tech solution for SMBs.

HubSpot was conceived in the minds of Dharmesh Shah and Brian Halligan as fellow students at MIT in 2004 after seeing a change in shopping and purchase behaviors. Consumers were turning a blind eye on intrusive bids. HubSpot was started on inbound, the concept that users do not want to be butt in by marketers or bothered by salespersons, but instead, need to be helped. 

The inbound program currently continues to encourage business globally to pay more attention to helping and focus on their clients. The HubSpot development platform enables companies to team up (from marketing to sales) to customer service.

HubSpot acquired PieSync in November 2019 which can be useful to HubSpot clients as PieSync offers a blend of live and historical data synchronization. This feature functions both ways between apps but in the background.

As such, HubSpot users sync actual data which translates to more accurate info offered just when sales representatives require it even during a live call. 

What HubSpot Does

HubSpot has many functions that are beneficial to businesses and includes hubs such as:

  • HubSpot CRM

This is a free service as HubSpot believes the whole organization must be able to have an integrated opinion of your clients. HubSpot CRM is the fundamental database that influences every HubSpot product and the core of the software. Learn more.

  • CMS Hub

HubSpot’s CMS (content management software) is adaptable for marketers, potent for developers, and offers clients a customized, protected experience. Learn more here.

  • Marketing Hub

HubSpot’s marketing software has the whole ball of wax necessary for a fruitful inbound marketing approach that swells traffic, converts leads, and demonstrates ROI. Click here for more information.

  • Sales Hub

HubSpot’s sales software comprise of a complete set of tools to increase sales output, cut deal cycles, and enhance your sales process. For detailed information, click here.

  • Service Hub

The customer service software from HubSpot facilitates easy connection with clients, assist them in succeeding, and turn the clients into your business promoters. Learn more here.

Each hub is effective solo but outshines together.

HubSpot’s platform seeks to help businesses grow with its over 200 integrations and the capacity to create personalized apps that it matches every business.

HubSpot Founding and Growth

HubSpot was founded on June 2006 in Cambridge, Massachusetts, United States by Brian Halligan (CEO) and Dharmesh Shah (CTO). Other key people in the company include JD Sherman (COO), (CMO), Kipp Bodnar and Kate Bueker (CFO).

In eight years, HubSpot sprouted from nothing to more than $100 million in revenue. Widely recognized for their inbound marketing ability, HubSpot’s rocketed development path makes the company the second-fastest SMB SaaS firm to ever IPO.

HubSpot grew from $255k in returns in 2007 to $15.6 million in 2010 and acquired Oneforty (the Twitter app store created by Laura Fitton) later that year. 

HubSpot Data Storage

One question that clients will always ask is: where does HubSpot store my data? But it is a valid question nonetheless. In Europe, GDPR is a compulsory consideration as POPI is in South Africa. As such, the EU has no authority to store personal data whatsoever, but it can be transferred to secure locations.

When answering this question, two factors should be put into consideration. First, where is the location of HubSpot infrastructure? And second, where is my data stored?

The entire Europe, Middle East, and Africa (EMEA) data are kept on the company’s (HubSpot) product infrastructure, hosted on AWS (Amazon Web Services) the US East Region.

To support the handling of local data in Europe, HubSpot leverages the GCP (Google Cloud Platform) in the European market, located in Frankfurt, Germany region. This comprises of analytics, leads, and email events.

By hosting data storage services in both AWS in the US and GCP in Germany, HubSpot has improved both their performance and consistency by setting them nearer to end-users. HubSpot first processes and secures all client data before transferring it to the US for storage. GCP’s cloud infrastructure offers extra redundancy for all HubSpot clients.

When Did HubSpot Go Public?

HubSpot publicized the pricing of its IPO (initial public offering) of 5 million common shares on October 8, 2014, at a value to the public of $25.00 per share. All the shares were being offered by HubSpot.

Underwriters were being granted a 30-day option to buy an extra 750k common shares to cover up over-allotments. The shares were scheduled to start trading on the NYSE (New York Stock Exchange) on the same day under the ticker sign HUBS.

HubSpot: Who Owns the Data?

HubSpot, Inc. and its Affiliates are dedicated to protecting customer data and privacy. The Product Privacy Policy indicates everything you need to know on data collection, use, storage, sharing, transferring, and processing.

The data is processed under the direction of HubSpot’s clients, and the company neither has direct control nor ownership of the personal data it processes on the customer’s behalf. Clients are accountable for conforming with any laws that need providing notice, disclosure, and getting consent before shifting the personal data to HubSpot for processing intents.

HubSpot Academy

HubSpot Academy, launched in November 2016, ranks as a global front-runner in free online training for inbound marketing, customer service, and sales professionals. It specializes in singular topic courses, comprehensive certificates, and bite-sized pieces of training for experts seeking to expand their career and business.

As HubSpot’s official learning resource, the Academy purposes of training users on the HubSpot software for both personal business growth. In 2019, HubSpot had 26,000 inbound attendees and boasted more than 248k experts trained and certified. 

HubSpot Offices

With its headquarters in Cambridge, MA, HubSpot has ten office locations across nine countries, including the United States, Australia, Belgium, France, Colombia, Ireland, Germany, Japan, and Singapore.

The number of employees in HubSpot as of 2020 is more than 3,500 in ten global offices, who serve over 78,700 customers in more than 120 countries. The company has more than 150 User Groups in 21 countries and over 400 integrations. 

HubSpot Revenue

HubSpot has been performing quite well financially, as indicated in its financial reports. HubSpot Reports Q4 and full-year 2019 results as released on February 12, 2020, financial highlights are as follows:

Revenue 

Q4 2019 Revenue:

  • Total income was $186.2 million, an increase of 29% in comparison to the Fourth Quarter of 2018.
  • Subscription revenue totaled $179.1 million, an increase of 31% in comparison to the Fourth Quarter of 2018.
  • Professional services plus other returns totaled $7.1 million, a decrease of 2% in comparison to the Fourth Quarter of 2018.

The full Year 2019 Revenue:

  • Total income added up to $647.9 million, a 32% increase in comparison to 2018.
  • Subscription revenue added up to $646.3 million, a 33% increase in comparison to 2018.
  • Professional services plus other returns added up to $28.6 million, a 12% increase in comparison to 2018.

According to the business outlook on the data obtainable as of February 12, 2020, the company is issuing guidance for the 1st quarter and full-year 2020, as seen below:

Q1 2020 Revenue:

  • Expected total revenue ranges between $192.5 million and $193.5 million.
  • Expected non-GAAP operating revenue ranges between $9.5 million and $10.5 million.
  • Expected non-GAAP net income per common share ranges between $0.22 and $0.24.

The business outlook assumes nearly 48.2 million weighted average diluted shares owing.

The full Year 2020:

  • Expected total revenue ranges between $840.5 million and $844.5 million.
  • Expected non-GAAP operating revenue per common share ranges between $54.0 and $58.0 million.
  • Expected non-GAAP net income per common share ranges between $1.24 and $1.32.

The business outlook assumes nearly 48.6 million weighted average diluted shares owing.

HubSpot Stock and Share Price

HubSpot stock, HUBS (NYSE) share price is 225.04 as of this update in June 2020. Its stock price is at its all-time high. Below is a snapshot of its share price over the past year and you can check its current price using Yahoo Finance here.

yahoo finance Hubspot share price chart

HubSpot UK

HubSpot has a reputation for the best service providers or agencies in the UK. Its agencies have been useful in helping businesses generate more leads, boosting revenue, and improving customer engagement and relationship.

You can get help with HubSpot’s CRM implementation, marketing, web development, sales enablement, app development, and much more. ClientFirst, a UK-based Platinum HubSpot partner agency comprises of a full-service marketing agency with dedicated HubSpot designers, web developers, and inbound marketing specialists.

As such, ClientFirst possesses HubSpot’s marketing strategy and offers its onboarding services and tailored staff training in all aspects. Are you a UK-based HubSpot beginner or an inbound pro looking for a certified partner? Then ClientFirst might be your solution. 

HubSpot Valuation

HubSpot current valuation primary analysis lookup enables you to check Fiscal Quarter End and other HubSpot indicators or other equity instruments. Enterprise Value refers to a company valuation proxy that estimates the current market value HubSpot Inc, company.

The current valuation is critical in determining a merger or takeover cost of a firm. The measure allows for the whole liquid asset, exotic equity instruments, and outstanding debt that the firm has on its balance sheet. When a merger takes place, the parent company will have to assume the target firm’s liabilities. However, it will take over all cash and its equivalents.

The current HubSpot valuation is $7.22 billion. 

Enterprise Value might be a valuable tool when comparing companies with different capital structures. Current cash (cash equivalents) and long-term liability can have a substantial impact on any given company’s market valuation.

Consistent with lately released financial statements, HubSpot’s Current Valuation of 7.22 billion is 62.2% below that in the tech sector. Yet. It is notably greater than that of the Software Application industry. The Current Valuation for the entire stocks is 56.57% above the company

HubSpot Website

HubSpot’s CMS Hub powers websites and facilitates easy growth, reliable for both developers and marketers alike. Developers create sites using flexible themes and content structures that marketers can easily edit and build their pages on.

As such, customers obtain a customized, secure experience, making it a win for everyone. HubSpot offers a 14-day free trial or demo for its clients to ensure they are satisfied before investing their money on it.

A HubSpot website includes these features that make the claims mentioned above possible:

  • Website Themes

You can use one of the pre-made website themes from HubSpot that include an option for personalized development. The themes will enable you to create a solid website with fewer concerns about incompatible designs, navigations, or logos.

  • SEO Recommendations

HubSpot website includes an SEO recommendations home screen that offers you an easy platform to enhance your website and make a start.

  • Drag-and-drop Editor

The drag-and-drop feature on HubSpot websites enables you to update and build pages without the need for tech skills or using custom code. The website makes sure you have a seamless experience when publishing your site changes.

  • Contract Attribution Reporting

This feature helps you evaluate the influence of your site and enhance your strategy by looking at which types of content, sources, and campaigns are propelling many leads.

  • Adaptive Testing

With HubSpot’s website, you can always optimize your site easily by selecting up to five alternatives of a page, and it will scrutinize and provide the best performing option.

Website migration and restructures can be challenging and difficult, but you can be assured that HubSpot got you covered. The web builder has more than 2,000 professional agencies all over the world, a loyal migrations crew, and 24/7 esteemed phone support.

CMS Hub Professional starts at $300/m and includes all the useful features for creating a robust, improved site that converts. It also supports dozens of popular and fantastic CMS apps, including Canva, Google Search Console, JotForm, Privy, Wistia, Hotjar, and CoSchedule.

Other CMS Hub pricing plans include CMS Hub Enterprise, that starts at $900/m, with extra features such as two brand domains, among others. 

HubSpot Wiki

HubSpot has used a corporate wiki since the first few months the firm was launched. Over the previous three years, the company’s Vice President of Inbound Marketing at HubSpot, Mike Volpe, said they had recorded tremendous benefits. This has resulted in HubSpot’s growth.

Wiki has played a significant role in informing their employees about the business strategic goals and growth. HubSpot conducts several meetings a week to ensure the newly employed sales rep, marketing, and product crews maintain their work.

Using a wiki, HubSpot has been able to get more ideas from people as most pages on the wiki are debates concerning HubSpot’s strategy and innovations. Many useful firm initiatives began without the management team’s support, but talks on wiki influenced strategic decisions.

A wiki aids everybody in HubSpot to contribute to all the different decisions. It has also aided maintain the firm’s culture as the number one place to work in Boston by the Boston Business Journal. HubSpot has a page named HubSpot Lore and Mythology that they use to track amusing things people talk about and do in the firm on the wiki.

As such, the wiki acts as an archive that new employees know all the inside jokes that date back to 2004, thus maintaining the company’s culture in many ways. Most of HubSpot’s personnel place their stuff on the wiki, from data to presentations to reports, and more.

Therefore, tracing something becomes easier than sending it via email, and through the wiki, the info becomes accessible to many people.

HubSpot Webinar

Webinars are useful in today’s content landscape for teaching and engaging a given audience. Live webinars are a highly adaptable content category you can use to indulge leads in all the buyer’s journey stages. You can also use them to engage with buyers and answer your viewer questions, and find highly-qualified leads to send straight to the sales team.

When your team choose an engaging topic to discuss in the webinar and collects the content for the event, you can concentrate on the planned promotion of your webinar. HubSpot lets you create a series of assets to teach your audience and push registrants for your webinar. 

The assets include:

  • Call-to-action (CTA) to promote your webinar in a range of formats

The CTA is created to spark curiosity within your budding audience number in the form of a plain-text link, an image, or a text button. The purpose of all this is to lead people to your landing page to enroll for your webinar.

After creating the webinar, you can insert website pages, blog posts, emails, and more. While this allows you to experiment with your CTA placement, you are checking how viewers engage with our CTA as well as where most ticks originate.

  • Landing page and form to capture registrants

This page on your website is committed to the promotion of your webinar and has two different elements, including the form and the compelling text. The components persuade the viewer to complete the form to exploit the webinar content.

The landing page’s most crucial part is the form as it collects a list of registrants for your webinar. As such, it should appeal the viewer to complete the form on the page, telling the viewer you have the best offer, and ensure you convince them it is valuable.

  • A follow-up email to verify registration

Make sure you always send your leads a verification regarding their successful registration. In HubSpot, when this is done, they can send them to the thank you page plus a follow-up email.

You can set-up a follow-up email in two ways after the form is submitted: either the Send a follow-up email or Add to Workflow options on the form. The first is a non-stylized email while the second is more stylized. Regardless of the method you use for your follow-up email set-up, this info must be there:

  • Your webinar’s date and time
  • A link or page to access it
  • Any deliverables or readings to complete before attending
  • Extra offers to exploit before or after the webinar
  • Workflow to nurture the presence

Registration numbers are crucial, but so is ensuring that your registrants turn up to the webinar. Workflows can be used to send scheduled communication that nurtures the presence of your registrants to your webinar.

You should create a fixed-date workflow positioned around your webinar’s date and use it to send communication before and after the chosen date. Ensure you encourage completion of any pre-work essential to understanding the webinar and link to extra readings to entice the registrants on the topic.

What is Inbounding Marketing?

Inbound marketing refers to a technique for attracting clients to products and services through social marketing, SEO, branding, and content marketing. It’s one of the best and inexpensive methods of converting strangers into clients and your business promoters.

HubSpot Pros and Cons

Pros:

  • Easy website management
  • Tracking budding clients is easy
  • User-friendly
  • Reliable customer support
  • It’s free
  • No customization limits
  • Utilizes a similar database with a marketing platform
  • Compatible with other CRMs

Cons:

  • Relatively new
  • Lightweight
  • Inflexible with complex sales processes

HubSpot Pricing

HubSpot’s marketing hub has three pricing plans:

  • Starter – includes 1,000 contacts and critical tools to aid small marketing crews to get started with engaging and converting leads. It starts at $40/m, billed $480/year.
  • Professional – includes 1,000 contacts. It’s a comprehensive marketing software to aid developing teams to rise with automation and customization. It starts at $800/m, billed $9,600/year.
  • Enterprise – includes 10,000. Its HubSpot’s most powerful marketing software that offers innovative teams more flexibility and control. It starts at $3,200/m, billed $38,400/year.

You can choose the Starter Plan plus CMS Hub Professional and get all you need to create a powerful, optimized site that converts, starting at $350/m.

HubSpot Workflows

Hubspot workflow refers to a tool that automates your sales, marketing, and service procedures. Internal processes contain deals assignment to your sales team and rotating leads, while external methods include lead nurturing and email marketing campaigns.

Are HubSpot Certifications Worth it?

Yes. HubSpot certification is a useful tool for building your knowledge base, advancing in your career, and showcasing your ability for different tasks.

How HubSpot Works

HubSpot lets organizations merge their marketing support tools data, including everything a marketer needs to grow web traffic, convert web visitors into leads, and ‘bind the circle’ to deliver a measurable ROI.

Its web builder also offers the capacity to design, create, host, and modify a site without the need for tech skills. You edit using a drag-and-drop feature.

HubSpot Personal

HubSpot offers personal branding and development tools, all under one roof. It also allows you to link your social media accounts, such as Instagram.

HubSpot Starter

The Starter tier is in HubSpot’s Sales Hub category and costs $50/user/m. The Marketing Hub Starter lets you customize each of your brand’s touchpoint to reach your clients. It also enhances their perception via reliable communication between your clients and your brand.

HubSpot Marketing Starter gives you 24/7 customer support through chats and emails.

HubSpot Project Management

This user-friendly productivity tool in HubSpot’s software enables you to manage all your projects where you perform your marketing errands. The templates integrate with your entire Marketing tools for smooth execution, accelerated output, and time-saving

HubSpot for Outlook

The HubSpot Sales Outlook desktop add-in lets you track and log emails, and utilize some HubSpot sales tools directly in your email account. Currently, it’s available for Windows only and doesn’t require a connected inbox to use it. 

Remember, the Microsoft Store’s Outlook isn’t compatible with this tool. Once correctly installed, the add-in appears in your Outlook desktop account’s main ribbon.

HubSpot for Startups

This tool is specially designed for startups that require tools, plan, and support for growth that is both scalable and fast. Startups with over $2m in named funding plus Series A are qualified for 50% off in their initial year, and 25% off ongoing.

Startups with below $2m in funding are qualified for 90% off their initial year, 50% in the second, and 25% ongoing.

HubSpot for Gmail/Extension

Gmail integrates with HubSpot to bring HubSpot’s power to your inbox and record your emails. In CRM, Gmail combines with features such as Contact Management, Meetings, Documents, Email templates, and more.

In Sales, HubSpot for Gmail extension integrates with Canned Snippets.

HubSpot for Mac

HubSpot is compatible with macOS and works perfectly fine, and includes all the benefits accessible in the native app.

HubSpot for Chrome

HubSpot Sales Chrome browser extension lets you track and log your Gmail sent emails and utilize some of HubSpot sales tools straight into your inbox. You can also search your HubSpot contact database and trigger calls with contacts straight from your inbox.

HubSpot for SMBs

HubSpot CRM allows SMBs to create profiles for every field, set-up sales funnels, and move your lead profiles via all steps to record their position in the process. Typically, HubSpot is compatible with small and mid-sized businesses (SMBs) that have sales teams and look to draw leads and clients online.

HubSpot API

The API is created to let you build a functional integration fast and efficiently, and are the ones that drive the HubSpot app. All HubSpot’s APIs are systematized around REST and uses many standard HTTP features, and JSON.

APIs are designed to possess likely, upfront URLs and utilize HTTP response codes to show API errors. HubSpot APIs allow for OAuth and API keys authentication, but OAuth is recommended for security in commercial use.

HubSpot Alternative

While HubSpot has a reputation for excellent services, you might consider some alternatives for the same services depending on your needs. These include:

  • Aritic PinPoint: a full-stack marketing automation tool for fast-growing businesses that allows you to automate SMS, emails, social media posts, and push notifications.
  • SendinBlue: a new player in CRM with impressive features that are worth a try, and doesn’t include an Enterprise tag, which is an advantage for all business sizes.
  • Ontraport: provides an integrated system that lets you customize the viewer’s journey and get impressive outcomes. It is ideal for eCommerce stores.

HubSpot Affiliate

Joining the HubSpot Affiliate Program is a straightforward method to generate new income from your content while facilitating the growth of the SMB community. You can make a commission of up to $1,000 for each bought product.

HubSpot Automation

HubSpot has automation software for both marketing and sales. Its workflows tool is automation beyond email to cut time spent on repetitive tasks and scale your growth. Email automation maintains a follow-up on your prospects and uses data to find the top-notch sequences.

HubSpot Business Card Scanner

Scanning contacts into HubSpot is easy using their app on Android and iOS. You just take the business cards, launch the app on your devices mentioned above, and click Create Contact. HubSpot will auto-parse the data on the card and map to the precise HubSpot property. HubSpot scanning applies machine learning (ML) tech for smarter scans, and it’s all free. 

HubSpot Buyers Journey

This refers to the process buyers undergo to become aware of, mull over, and evaluate, and decide to buy a new product/service. The awareness stage is where the buyer understands their problem, then define the problem and research solution options on the consideration stage. Finally, the buyer chooses a solution in the decision stage.

HubSpot Book

HubSpot published and released a book on Inbound Marketing: Get Found Using Google, Social Media and Blogs, authored by Brian Halligan and Dharmesh Shah, with a foreword by David Meerman Scott. The book teaches readers on improving Google rankings for more traffic, and much more.

HubSpot Demo

HubSpot has demos for nearly all their services, from CMS Hub Marketing to sales, and much more, that makes it user-friendly. There’s also a demo on HubSpot introduction and use.

HubSpot Email Tracking

Email tracking removes the guesswork and helps you know when a prospect becomes a lead, gets your emails opened, and calls answered, and demonstrates the lead’s history at a peep. As such, you can close deals quickly and avoid lag.

HubSpot Free

HubSpot CRM is free for all levels of clients that give their prospect paying customers a feel of what it looks from the inside. But for advanced features and business needs, you can subscribe to their plans mentioned above.

HubSpot Email Signature

You can set-up a signature for your HubSpot user profile to be used for your CRM-sent emails. To add an email signature in HubSpot, login to your Account and click your Account Name, then Profile & Preferences. Scroll down to Signature and click Edit signature, key in your signature, and use the icons in Simple editor to insert an image, text, or link, or HTML.

HubSpot HTML Email

When creating an email with HubSpot via drag-and-drop, you generate an HTML email. You can send and receive emails of two types, plain text emails and HTML emails (styled via HTML and aligned CSS). HTML emails are easy to spot as evident in most styled, multimedia marketing emails in your inbox.

HubSpot Guide

HubSpot provides guides for all its services and more, including Sales Interview Questions, Entrepreneurship, and more. Find them here.

HubSpot WordPress

Using the free HubSpot WordPress plugin, you can make your visitors leads through live chat, engage leads with CRM, forms & popups, chatbots, and email marketing. As such, you can track your business development with analytics using WordPress plugins, plus over 400 HubSpot integrations.

HubSpot Google Analytics

Google Analytics rank as the most popular free digital analytics software that allows you to scrutinize thorough detail on your site visitors. It offers useful intuitions that are valuable in shaping your business’s success strategy.

HubSpot Help

HubSpot Support options depend on your product plan, with CRM Free accounts via Community, and Starter accounts via Community plus email and chat. Enterprise and Professional accounts support via Community, email and chat, and phone.

HubSpot Integrations

The HubSpot app ecosystem has over 200 robust integrations, including Wistia, Zendesk, SurveyMonkey, Eventbrite, and more popular globally used tools. When you begin with HubSpot, integrating this software is straightforward. 

HubSpot Instagram

You can reach HubSpot via Instagram using @hubspot for more information and updates on their offers, products, and services.

HubSpot Import

Importing deals or firms to HubSpot CRM is an easy process, just like with contacts. You just select the gear icon of any Deals, Companies, or Contacts (on the left) table view, and select Import. Say the type of record you intend to import and pick a CSV file to import. 

HubSpot JavaScript

You can use you, design manager, to host and edit JavaScript files, learn how to create it and link it to a domain or template. Use this info on HubSpot Knowledge Base. HubSpot JavaScript tracking code is exceptional to each account and lets HubSpot monitor your web traffic.

HubSpot Keyword Search

Most business buyers who wish to purchase a service or product begin by using a search engine to locate salespersons and product info. As such, you need a high SEO ranking to be visible on the competitive market. HubSpot offers an automated keyword tool for free (a 30-day trial) to help you become visible.

13 Best Survey Apps

There is a massive array of survey apps present in the online survey market today. Most of these survey apps operate differently and serve different functions. If you are looking for survey apps that pay cash, read this other list here.

After carefully reviewing an approximate 100 survey apps, here is my list of the 13 Best Survey Apps in 2020:

  1. Survey Junkie
  2. Ipsos i-Say Panel
  3. InboxDollars
  4. Swagbucks
  5. Pinecone Research
  6. MyPoints
  7. LifePoints
  8. Survey On The Go
  9. National Consumer Panel
  10. Google Opinion Rewards
  11. Qmee
  12. Toluna
  13. BzzAgent

Survey Junkie

Survey Junkie is the best survey app in the market. I give this precedent following the high user ratings and positive reviews posted by various random users across the globe. The Survey Junkie app is very flexible and can be used by both android and iPhones. Interestingly, users from either platform prefer to use Survey Junkie as the statistics below indicate:

No. of ReviewsUser Rating
Android phones8,2204.3/5
Iphones17,6604.5/5
Trust Pilot8.9/10

It is no surprise that Survey Junkie is rated highly among surveying apps for a myriad of reasons. First off, Survey Junkie has a very intuitive and smooth Interface that lets users interact easily with their respective participants while using the tools and features available in the app.

Moreover, Survey Junkie has a direct and transparent payment process. You can withdraw your earnings at any time as long as it is on or above the threshold, $10, via Paypal.

Even further, you can be able to earn easily from Survey Junkie as you earn points for each and every survey that is completed regardless of whether you’ve met the survey criteria. As each point is equivalent to one cent, reaching your target is easy as you can make up to $2 in each survey.

Ipsos i-Say Panel

Ipsos i-Say Panel is a UK based survey app that enables users to earn cash by taking online surveys. Ipsos i-Say is on my list of the best survey apps because of its unique reliability in delivery. I would even say that when comparing the payouts made by the array of survey apps in the industry, Ipsos i-Say is by far the best.

Ipsos i-Say Panel survey apps owe its credibility and success to its mother company Ipsos, which is considered among the largest and best online market research firms. In a nutshell, the company already has vast experience in data collection strategies thus making them have a competitive edge over their counterparts.

Ipsos i-Say Panel is also very sensitive to the speed of delivery and they have well-planned systems that facilitate this process. For instance; Ipsos i-Say sends email notifications to its users regarding any new surveys. It is up to you to demonstrate interest and ability to undertake the survey before they reach their participant cap.

When you subscribe to Ipsos i-Say Panel, you will be prompted to give Paypal account details as the payments are credited in cash, via Paypal or via gift cards. You can be able to withdraw funds instantaneously as long as it is more than the threshold, $5.

InboxDollars

Not many survey apps can compete with the unique strategy that InboxDollars apply to conduct their surveys. With this app, you can be able to earn cash not only by conducting surveys but also by sharing your opinions on various subjects.

InboxDollars is an easy to use survey app that pays users to simply read emails, conduct surveys skim the internet, and play games online. Their simple agreement terms allow many users to rely on the app to get their survey’s worth.

While most survey apps typically pay from $0.50 to $5 per survey (depending on the length of the survey), it is rare to find a survey app that is willing to pay up to $10 for a single survey taken. Furthermore, InboxDollars also pays its users via Paypal or through gift cards depending on user preference.

All in all, InboxDollars has received a lot of positive reviews from various users who also submit that InboxDollar’s unique way of presenting the offers into categories makes it easy to use. The survey app even has a $5 welcome bonus (similar to Swagbucks), that keeps you ahead of the game even as a beginner.

Swagbucks

Swagbucks is a very interesting and fun survey app to use as it has a straightforward interface that is easy to use when conducting surveys. Swagbucks is also a highly flexible app that can be used in both android and iPhones. The table below enumerates the relative view of users regarding the app:

ReviewsRating
Android39,9864.2/5
iPhone13,6744.4/5

Swagbucks not only allows you to get cash via the surveys, but also incorporates getting cash through shopping online, playing games as well as discovering new content on the internet. This is a relatively fun way of making money if you ask me.

In addition, the Swagbucks app also uses transparent and secure methods of payment; either through gift cards or through direct payments via Paypal. You can be able to access your earned cash instantaneously as long as it is above the threshold amount specified.

Swagbucks offers an attractive $10 welcome bonus for new users. This is a marketing tool that enables the app to have more users; a mutually beneficial relationship. As if this is not enough, Swagbucks offers a $5 sign up bonus for target points earned within the first few months after the signing up process.

Pinecone Research

Pinecone Research is a well-respected name in the survey industry. The survey app is owned and ran by the Nielsen group, headquartered in New York. Even so, the survey app can be used in various countries like the USA, the UK, and Canada.

Pinecone Research is worth being in my list of the best survey apps for one important reason: its focus on international research to improve the value of products for tomorrow’s market. After all, who doesn’t want better quality right?

This might very well be the reason why it has a relatively hard signing up process. For you to join and log in with the survey app, you have to be invited by an individual who is already a member or through join links attached to specified websites.

Furthermore, Pinecone Research has a flexible and highly attractive payment plan. First off, unlike other survey apps in the market, Pinecone Research pays its clients via Paypal, cheques, Amazon eCards, Catalog and gift cards, as well as Prepaid virtual visas.

Pinecone Research is very reliable that it pays its users a guaranteed $3 minimum payout for a single survey. This amount also happens to be the minimum amount that you can withdraw from your pinecone account into your Paypal account.

MyPoints

In the online survey market, there is probably no better-experienced company than MyPoints. This survey app company was started in 1996 and has maintained its relevance through active progression ever since.

MyPoints typically uses a rewards point system to award its users with their earned gains for taking surveys, playing online games, watching videos, and making purchases from respective retailers. It is an easy to use survey app with a relatively fast registration process.

Unlike other survey apps in the industry, MyPoints has an easy registration process where all you have to do is click on the ‘join now’ button, fill the registration form provided, and boom! You are in. Further, the survey app offers free 100 points for the first download of MyPoints balance.

The reward points can be redeemed through gift cards, cash, or travel miles according to user preference. More so, you can earn bonus reward points by inviting friends to join the platform or even print coupons via their main site.

Nonetheless, the service is only valid in the US and to Canadian citizens. Even so, users in these countries can only access the mobile app if they are using an iPhone. Else, you have to access its incredible features directly on their website.

LifePoints

The reason why Lifepoints makes it to my list of the best survey apps in the market is that it uses real-life scenarios to create money. Lifepoints is a community of individuals with the same goal of bettering the life of a human being in this dynamic world.

In specific, Lifepoints is dedicated to gathering real-life data on how the quality of products and services offered by various big brands can be improved. In essence, LifePoints acts as an innovative tool in which brands use to better their products and services for better applications in the future.

All you have to do is sign up and write on the experiences within your environment to earn your money. It seems too good to be true, but it is in fact true. Anytime you go shopping or go to the movies or watch videos online, you can earn money by simply sharing your opinions on these experiences.

LifePoints is also a trusted service with a community of over five million members and a fan base of up to one and a half million people on Facebook. This wide user profile can simply access funds by converting their points into cash through Paypal, or gift cards used across various shopping platforms.

Survey On The Go

Surveys on the Go is not your typical survey app. For starters, it does not have a web app but rather uses mobile apps exclusively in the android and iOS platforms. As the name suggests, all you have to do is fill out the prompted surveys, get paid, and move on to the next survey.

I particularly rank this survey app as one of the best as it allows you to choose on the topics that you want to fill a survey. Don’t get me wrong; you still have to be invited to participate in the survey before you can go ahead and start selecting the survey topics that you would like to engage in.

Further, the app gives you the availability to choose whether to indulge in audio or video surveys for your convenience. Also, Surveys on the Go has a minimum threshold of $10 which can be accessed directly via Paypal, credited to your visa card, or used as gift cards for other online shopping platforms.

National Consumer Panel

The National Consumer Panel (NCP) is yet another survey app with a very high experience within the survey industry. Originally started as Nielsen Homescan in 1987, and later as NCP in 2008, the survey giant focuses on household items used within the US. It is so widely used that it has acquired the name ‘mini – USA’ over the years.

Unlike other survey apps, NCP has specialized in obtaining information pertaining to physical products circulating within America. As a matter of fact, the survey app has been and still is, very instrumental in influencing the products that manufacturers and retailers alike, need to improve, sell, or develop.

Furthermore, it is very easy to use as you only need to scan the barcodes of shopped items and give comments on them, earning your money. Scanning your weekly purchases might be the primary way of making money using the survey app and is directly proportional to the period of time you have been a member. However, you can earn extra points by participating in their surveys.

Google Opinion Rewards

When considering the best survey apps in the market, it would be amiss not to mention Google Opinion Rewards and their importance in today’s life routines. Almost every person on earth is connected to the internet via their mobile devices. The android operating system and its attachment to Google are widespread.

Google Opinion Rewards is a great survey tool that utilizes this connectivity to determine how to offer interconnectivity by improving the quality of their products and services. It is an in-house survey tool that enables Google to gather relevant data regarding various uses and applications of its services.

This relationship is mutually beneficial as you (the user) will be able to earn Google credits that would enable you to access more of their services at an advantage. Google Opinion Rewards sends out random surveys periodically while you respond preferentially.

Participation earns you valuable credits that once accumulated, could be able to buy you any Google services that you may need. Further, it has an easy to follow sign up process that gets Google ready to monitor your devices while simultaneously keeping track of your credits.

Qmee

In much of the recent survey apps, I think Qmee is the best upcoming survey app in the market right now. This is because the Qmee survey app is based on a technological set up that applies to most individuals today. Imagine an app that is also a browser extension.

This survey app enables you to earn cash by simply referring other friends, participating in surveys, and shopping for products and services via the internet. It basically enables you to earn cash by recording your experiences within the online environment.

Once you sign up to a Qmee account (preferably via your android or iPhone), you can be able to start accumulating rewards and instantaneously request for the awards. Awards can then be credited to your Paypal account, gift cards, or offer donations. More so, there are no defined threshold point rewards required to withdraw your cash at any time.

Toluna

Toluna Influencers is yet another international survey app that qualifies to be on my list of best survey apps out there. The Toluna group incorporates millions of market researchers that provide them with valuable information that helps them work with big brands worldwide.

Toluna is basically invested in sending out surveys that prompt you into answering questions regarding targeted products or services. You will then earn reward points for participating in the online surveys depending on the time and complexity of the survey.

Nevertheless, Toluna members have alternate ways of earning credits into their Toluna accounts. For instance; you could earn 500 points by making a referral to a friend. Furthermore, you could also earn reward points by participating in, ‘sponsored mini – polls’ and ‘profile surveys.’

Even so, I have to mention that there is one major factor that is detrimental to their progress: time flexibility. Once a request is made to redeem the accredited points, Toluna estimates an approximate maximum of eight weeks before the process is complete. I would say that this non – versatility is virtually harmful to the dynamic nature of online business.

BzzAgent

Finally, I have to mention BzzAgent in my list, owing to its outstanding performance in media surveying. I have chosen to include this survey app because it uses intricate marketing techniques in a mutually beneficial relationship between you and BzzAgent.

As BzzAgent is a large company and a big influence on big brands, it approaches its surveys from a business perspective and rather indulges you in testing products. These products are typically owned by their respective clients who outsource the online marketing research function.

Once you sign up with BzzAgent, you will be required to participate in various activities besides surveys. Some of these activities involve posting of photos and videos of products and writing opinions and reviews about those products on social media.

It would be prudent to mention that BzzAgent offers rewards based o the level of achievement or the milestones that you’ve completed in completing various tasks. These rewards can be redeemed for various offers on company products as well as cash.

Best Email Marketing Software for Affiliate Marketing

Affiliate marketing, as a less traditional marketing strategy, is taking the world by storm. Affiliate marketing allows you to take a commission in referral sales, and it could easily enable you to escape the caged employee routine.

The statistics behind affiliate marketing show that 81% of brands and 84% of publishers tap into the excellent benefits accrued by using affiliate marketing. By the end of 2020, the spending on affiliate marketing will exceed $6.8 billion in the US alone.

Couple affiliate marketing with the best and most suitable email marketing software, and you get success knocking on your door. This post will guide you on all the best autoresponders and email marketing software you can use in 2020.

We have prepared a list of email marketing software that we consider to be the best options for email marketers and the reasons for this. You’ll also get more information on other software that should be avoided by email marketers and the reason why we feel this way.

How To Choose the best email marketing software for Affiliate markets

As we established before, to run successful campaigns, you need the best software for email marketing. To get the best out of your email marketing software for your affiliate marketing venture, consider the following factors:

  • Rate of delivery.
  • Marketing automation option.
  • Available plans and pricing.
  • Ease of use from start to finish.
  • Available trial period.


Before we go deeper into how these factors influenced our choice of the juiciest email marketing software for affiliate marketing, let us first get done with that software that you, as an affiliate marketer, should avoid.

Software Affiliate Marketers should avoid and why

The list you’ll see below has some software that appeared on our 2020 list of Best Email Marketing Software. However, if you do not want bogus or zero returns from your campaigns as an affiliate marketer, we recommend avoiding the four below (more to be added later). Most of them currently don’t support any sort of affiliate activity.

Mailerlite

Mailerlite might be one of the cheapest options available, but please avoid it if you plan on using your email list for affiliate offers. Their terms of use are a bit hazy on Affiliate Marketing, which they prohibit and Affiliate Links, which they allow.

Mailchimp

MailchimpMailchimp’s Terms of Use also prohibit Affiliate Marketing but allow Affiliate Links in their campaigns.

ActiveCampaign

ActiveCampaign isn’t that friendly towards affiliate marketers, despite their unique approach to automation funnels that would be a massive boost to affiliates.

Constant Contact

Constant Contact has made a deliberate stance towards protecting its reputations and its customers by avoiding such users as niche affiliate marketers. They argue it is useful since such marketers as usually associated with spam.
Now, below you’ll find a list of the five best email marketing software for affiliate marketers.

5 Best Email Marketing Software for Affiliates

Based on the criteria we provided above for selecting the best email marketing software for your affiliate marketing endeavors, here is a list of a compilation of the best choices available:

  • GetResponse
  • Aweber
  • ConvertKit
  • SendLane
  • Actionetics
  • EmailOctopus

GetResponse

GetResponse is like an autoresponder on steroids and copious amounts of coffee. It is our overall best email marketing software for affiliate marketing and one of the best email marketing software in general.

GetResponse earned this spot for the following reasons:

Deliverability

GetResponse has the best deliverability, and they aren’t shy when it comes to declaring this openly. GetResponse has an overall deliverability rate of 99% for all their collective customers.

Automation

GetResponse Marketing Automation lets users build a scoring model for handling best leads and a function for tagging that will allow you, an affiliate marketer, to encourage and follow up on subscribers you wish to by remembering their behaviors automatically. Their automation also will enable you to create stackable workflows, trigger suitable actions, and add filters for a more sharpened targeting.

Pricing and Plans

GetResponse has the following plans:

Basic

This plan starts at $15 per month. It allows for a list size of up to 1000 contacts and has such features as email marketing, autoresponders, unlimited landing pages, and automation templates and landing pages and sales funnels.

Plus

Plus plan is the most popular and starts at $49 per month. The Plus plan has a limit of upto 100,000 contacts and includes every feature in Basic and such additional ones like Automation Builder and 5Webinar funnels.

Professional

With a list of up to 100,000 contacts, you can get this plan starting at $99 per month. You will get everything in Plus and such extra features as unlimited sales funnels and webinar funnels.

Enterprise

This plan offers tailored solutions for users with over 100,000 contacts. You can get a quote for their Enterprise plan by contacting them. The Enterprise solution offers everything in Professional plus such extras as an account manager and dedicated IP address.

If you wish to see more on their plans and pricing, follow this link.

Ease of Use
GetResponse offers you the best landing pages without complicating the access to this platform. Their beautiful, pre-built templates for email makes using GetResponse a breeze.
Trial Period
You can try GetResponse free for 30 days.

Aweber

Aweber came second on our list because even though it is considered friendly towards affiliate marketing through email, it isn’t reputedly sophisticated when email marketing automation is considered. And, the platform doesn’t have landing pages. Otherwise, it offers other great features.

Deliverability
Aweber rightfully brags more than 51years years of experience in deliverability with a dedicated team and in-house 24/7 reputation management system to ensure the users’ email security.
Automation
With the Aweber automation tool, you will automatically send a sequence of emails you have set up. You will be able to send triggered email campaigns and use your customers’ actions for user tagging. Their drag and drop builders also are used to create automated sequences easily.
Pricing and Plans
Aweber has the following plans based on the number of subscribers:
0-500 subscribers at $19 per month
501-2,500 subscribers at $29 per month
2,501-5,000 subscribers at $49 per month
5,001-10,000 subscribers at $69 per month
10,000-25,000 subscribers at $149 per month
For more than 25,000, you have to contact them for pricing.

Aweber Pricing for Affiliates

From these plans, you get such features as unlimited sending privileges, drag, and drop builder, impressive template library, 750+ native integrations, and many more. To view all the plans, their pricing, and features included, just hit this link.
Ease of Use
Aweber might not have the best functionality as compared to GetResponse, but it is relatively easy to use. They also avail customer support in case any user gets stuck or encounters any difficulties. The drag and drop feature also does wonders in easing use.

Trial Period
Aweber offers its users a 30 day free trial period.

ConvertKit

When it comes to the most excellent combination of power and interface sleekness, then ConvertKit is a powerhouse with what might be the sleekest interface for users today. ConvertKit is mainly designed for creators and has made it third onto this list for this and more pros, as discussed below:

Deliverability
ConvertKit boasts a deliverability rate of 98.9% on over a billion messages sent, as seen in their April 2020 Deliverability Report. For all emails sent via this platform, the average open rate is 32.3%, which means this senders reputation can be ranked as very high.
Automation
ConvertKit uses a visual automation builder to send timely, targeted, and focused content with ease. This tool will help you as a creator to create powerfully automated funnels, establish rules and let the app do the rest, use actions to customize a subscriber path, be a step ahead of your subscriber, segment your audience and send well-targeted content.
Pricing and Plans
ConvertKit has the following plans for you:
Free
To kick start your interest in ConvertKit, they offer the first plan, Free plan, at absolutely no cost. This plan comes with unlimited landing pages and customizable CTAs + signup forms, unlimited traffic, customizable domain setups, and an option to manage 500 subscribers.
Complete
This plan starts at $29 per month. It includes everything from Free plan and such additions as an option to manage 1,000 subscribers, visual automation funnels, and automated email sequences.

You can get more info on ConvertKit’s plans and pricing by visiting them here.
Ease of Use
As an online creator, ConvertKit offers you opt-in forms that are easy to embed and customizable. It has a very basic email editor, with only a few templates available. However, the editor might be a bit complicated to learn and use, and it might not be suited if you aim at sending attractive emails.
Trial Period
Apart from a Free plan, ConvertKit has a free 14 day trial period for potential subscribers of their Complete plan.


SendLane

Sendlane is another friendly for affiliate marketers. However, they, too, have their ‘line on the sand’ that clearly defines what they do and do not accept as far as affiliate marketing is concerned. Their cool-kind approach towards email marketing in general and their availability of affiliate links that affiliate marketers can use to make a few bucks has earned the fifth spot on our list.
Deliverability
Sendlane deliverability cannot be quoted in a precise percentage, so the issue is a bit vague, but it is lower than that of ConvertKit, Aweber, and GetResponse.
Automation
Sendlane also incorporates behavior-based marketing automation in its platform, such automated funnels as abandoned cart funnels. They offer in-depth website tracking and data-driven messaging. They also provide a quite competitive segmentation tool for targeting campaigns.
Pricing and Plans
Sendlane offers the following plans:
Growth
This plan starts at $79 per month. It has such features as unlimited emails, drag-and-drop visual email builder, pre-built automation funnels and email templates, and template library.
Pro
Pro plan starts at $125 per month. It includes everything in Growth plus multi-user access, integrations, and a dedicated account manager.
Starter
This plan starts at a one-time payment of $497. It is a package for starters with the necessary tools and education available.

For more on Sendlane’s plans and pricing, follow this link.
Ease of Use
Sendlane has an interface that is attractive, quite intuitive, and building landing pages on this platform can be considered pretty use. All these piles up to providing a platform that is easy and fun to use.
Trial Period
Sendlane offers what they call ‘a free 14-day test drive’ of the Pro Package plan. You can check this out by following this link.


Actionetics (Now called follow up funnels)


Actionetics is famous for its follow-up funnels that you can create inside the platform. Actionetics has illustrated in detail the steps for creating Follow Up funnels on their website. Actionetics also has incredible features as unlimited contacts, and an option for sending customizable affiliate offers to your subscribers, among others that we discuss below.


Deliverability
This platform has high deliverability. They understand the importance of deliverability and have worked extra hard to ensure it is as close to 100% as possible.
Automation
Actionetics, by itself, is an automation platform provided by ClickFunnels. The beaver of features offered by Actionetics automation will enable you as an affiliate marketer to get more information on the market, communicate automatically with your market, create tags, and do a myriad of other things that automation tools on different platforms can do.
Pricing and Plans
Actionetics ha the following pricing tiers:
Click Funnels
This tier is suitable for starters creating their first funnel. It starts at $97 per month.
Click Funnels Platinum
This tier starts at a monthly fee of $297.
Click Funnels Collective
Click Funnels starts at $1497 per month.

For more on the tiers available on Actionetics, follow this link.
Ease of Use
One of the most dominant features of Actionetics is its focus on simplicity, clarity, and a very user-friendly interface.
Trial Period
Actionetics has a free 14day period.

EmailOctopus

Would you like to email a large number of users at a reasonable cost without compromising the success rates? Well, EmailOctopus claims to do this and much more, and we have given them a position in our listing so we can see just how well they do this.


Deliverability
EmailOctopus has a reputation for high deliverability, according to a variety of users that we asked.
Automation
EmailOctopus has an Automation feature that allows you to send emails in bulk with just one click. You can also track the performance of your campaigns with minimal effort. The lists and campaigns are also unlimited, so numbers and limits won’t be a bother.
Pricing and Plans
EmailOctopus offers the following plans:
Starter
This plan is free. It includes up to 2,500 subscribers and a monthly limit of 10,000 emails. You will also get essential support and EmailOctopus branding on emails.

Pro
Pro has pricing that scales with your business. For subscribers total of 5,000, you get 50,000 emails per month for a monthly price of $20. With this plan, you get an email design that you are in full control of and priority support.

For more on their plans and pricing, visit their website by clicking here.

Ease of Use
EmailOctopus is reputedly easy to use with a neat and straightforward user interface. And in case any user has difficulties, the platform offers excellent customer support services too.
Trial Period
The platform doesn’t have a free trial period but instead offers the Starter plan for free.

SpyFu

About SpyFu

SpyFu is a search analytics company that was formerly called GoogSpy. It was founded in 2005 by Mike Roberts. He is also its current president and has led the company into great success ever since its inception.SpyFu essentially brings up all the keywords that are mostly bought by websites on Google Ads. Further, SpyFu also displays the words that are available on various websites when running within searches on the platform.

Headquartered in Scottsdale, Arizona in the United States, the SEO Company is one of the best in the industry. It has diversified integration programs that lets you reach them with any of queries at any time.

How SpyFu works

From its domain name, you can guess that SpyFu does the spy work for you. You get to understand your competitors and how they rank on search engines using SpyFu. All you need to do is enter the domain name of the competitor on the search bar shown in the snapshot below:

I entered 10BabyGear.com on the search bar and it gave me the following under the overview section:

Under overview, you also get to know who your competitors are as shown in the snapshot below:

In addition to competitors list, you also get to know the following about your competitors:

  • The top keywords the competitor ranks and SEO clicks it gets per month

SpyFu is unique as it specifically provides detailed research on the following:

  1. SEO Research
  2. PPC Research
  3. Keyword Research
  4. Backlinks Research 
  5. SEO and Paid Search Research Reports
  6. Tracking of keywords

Keyword Research

These 6 main tools by SpyFu are what makes it unique for anyone looking to understand Google Ads optimization and SEO to get more clicks. Lets understand this by going through each of the functions above:

SEO Research tool by SpyFu enables you to understand the following:

  • A list of competitors and the number of words they rank for, their clicks per month and the monthly value of those clicks (for each competitor)

  • Kombat feature within SEO Research enables you to compare the three main competitors and identify the keywords your competitors rank for. You also identify the keywords that you can easily outrank your competitors

  • Keyword Grouping by SpyFu enables you to identify keywords by groups. For example you could be trying to rank for baby related keywords and the tool will give you all the top keywords you can go for. 

  • Within SEO Research SpyFu will also give you the most valuable keywords and pages of a competitor and this is one of the most accurate tools in the market. Aside from spending optimization for Google Ads, the SEO Keywords feature was one of my main considerations when I finally decided to sign up. SEO Keyword feature shows you the Most Valuable pages and keywords, Newly ranked Keywords and Keyword Rank Gains. 

  • The SEO Research tool also shows the top ranking pages but this was not as accurate when I checked with a few sites that I own. 
  • SpyFu also shows the backlinks that your competitor has. However, I found the backlinks to be very few compared to actual. I was actually disappointed. It showed 10BabyGear having only one backlink yet it has 500+ on Ahrefs. 
  • You can also get detailed SEO reports for your website on SypFu

SpyFu tool has the most detailed SEO Report that gives you great insight into how your competitors rank and can leverage it to go after certain keywords. You can check out an example of a 47-page SEO Report here.

PPC Research

SpyFu has the most comprehensive PPC research tool that enables you to understand the following:

  1. Your competitors’ paid keywords
  2. Your competitors estimates PPC clicks
  3. Estimated monthly budget (PPC Budget)

I entered Amazon.com on SpyFu PPC research tool and it gave me the following:

Some of the main keywords Amazon is spending its more than $500k budget is on the following:

  1. Cloud storage – It cost them more than $10 per click
  2. HBO subscription – It cost them $2.39 per click
  3. Download music – It cost them $0.4 per click

You can check out the full PDF here. 

The tool also gives you the most profitable Ads and Keywords

If I ran Amazon’s Ads departments, the tool also gives me the top Adwords buy recommendations. 

SpyFu also enables you to understand the most successful ads about a keyword and who sponsored the ads with details such as:

  • Website that ran the ads for the keyword
  • Their monthly budget
  • % number of times it appeared top of Google SERP (for every 100 searches)
  • The months the ads ran
  • Screenshot of the ads as they appeared on Google

Check out the PDF of the page here.

You also get to see how each ad snippet looked like on Google

The tool also gives you a list of the best backlinks that can help you rank for the keyword

Furthermore, SpyFu also displays all the other keywords that have been used during ‘user searches,’ that display the domain’s website on the Search Engine Results Page (SERP). More so, it also indicates the attached pricing to each click on the specified keywords. SpyFu indexes approximately 7 billion results stretching across 102 million domains in the internet.

SpyFu has become a very crucial tool in my internet marketing strategies. I can now effectively ‘spy’ on competitors by analyzing the traffic on their websites and how they affect revenue. By simply typing the competitor’s domain name onto SpyFu’s search bar, I was able to access valiant information.

SpyFu was quick to display the keywords that the competitor ranked on, the keywords that they had bought, not to mention the pricing figures associated with the same. Knowing the competitor’s ad budget and the approximate number of clicks received, was crucial to me using the strategies that have been successful in their campaign in my site.

To put it simply, just as you type in certain keywords on Google and instantaneously get website links that lead you into the keywords, SpyFu lets you do the vice versa.

SpyFu Features

SpyFu has six main functionalities:

  1. SEO Research
  2. PPC Research
  3. Keyword Research
  4. Backlinks Research 
  5. SEO and Paid Search Research Reports
  6. Tracking of keywords

These six main features incorporate an array of specific sub-features that infer the various functions that the SEM and SEO Company can do for you:

  • Keyword searches
  • Domain searches
  • Backlink searches
  • Paid keywords
  • Organic keywords
  • Filter sales leads
  • Export Advanced Contact Info
  • Data exports
  • Unlimited backlink results
  • Backlink exports
  • In-Depth SEO reports
  • Adwords Advisor Reports
  • Custom Branded Reports
  • API Access
  • Organic Ranking history
  • Adwords history
  • Add your own keywords

SpyFu Pricing

SpyFu has three different pricing plans which vary in capability of functionality: the basic plan, professional plan and team plan.

Pricing PlanMonthlyAnnually
Basic$39$399
Professional$79$699
Team$299$2389

The difference between themonthly and the annual pricing is that itis much more expensive to purchase monthly plans than the annual plans. In addition to the pricing differences, the basic, professional and team pricing packages each have different functionalities.

Basic Pricing Plan

The basic pricing plan has the following provisions:

  • Unlimited data exports
  • Unlimited search results
  • Unlimited domain PDF document overviews
  • 250 sales leads and domain contacts
  • 5000 weekly tracked keyword rankings
  • 10000 top list search page results
  • 10 small domain SEO reports
  • 10 Adwords Advisor Pay Per Click reports

Professional Pricing Plan

SpyFu’s professional pricing plan has more advantages in addition to the basic pricing plan as indicated in the list below:

  • 250 more sales leads and domain contacts
  • 10000 more weekly tracked keyword rankings
  • 40000 more top list results on the search page
  • Custom branded reporting
  • 20 more small domain SEO reports
  • 10 medium domain SEO reports
  • 20 more Adwords Advisor Pay Per Click reports
  • White labeling
  • 10000 API rows returned

Team Pricing Plan

More so, SpyFu’s Team Pricing plan has many more features in addition to all the features offered in the professional pricing plan. They include:

  • 1500 more sales leads and domain contacts
  • 25000 more weekly tracked keyword rankings
  • 25000 more top list results on the search page
  • 5 user logins
  • Unlimited small domain SEO reports
  • 20 medium domain SEO reports
  • 10 large domain SEO reports
  • Unlimited Adwords Advisor Pay Per Click reports

Trial Version

SpyFu does not offer a free trial version or a paid ‘cheaper’ trial You can sign up for its cheapest plan here

Though you will be charged $39 for the first month  you can cancel the subscription at any time (within the 30 days from signing up) via email, live chats or via phone.

SpyFu’s Data Accuracy and Validity

SpyFu uses data from Google searches to be able to offer the expected results. Google search engine is widely used in the world, covering up to 90% of all internet users; an approximate 3.5 billion internet users at a time. This data is then used for indexing relevant searches related to your search.

SpyFu is very confident in the accuracy of their data such that they keep backups of all the information that they have accessed as well as their respective sources. In fact, SpyFu has a cached version of every single result displayed on the Google Search Engine Results Page (SERP) ever since they started collecting data in 2007.

Nonetheless, not all the information is accessed from Google. Information relating to the search volume, costs and number of clicks, are accessed from other reputable sources. Even so, information from these sources is also stored in their servers for referencing. SpyFu has well crafted algorithms that allow the utilization of different sets of information, to display the queried results.

Here’s what I found SpyFu to accurately give you data on:

  • The information about Ads that your competitors currently purchase
  • The most valuable keywords or web pages of a competitor
  • The recommendation on ads to purchase on Google
  • The competitors’ monthly spending

SpyFu didn’t accurately give me the most accurate info on estimated monthly traffic my competitors have, their backlinks, and their top-ranking pages.

SpyFu’s Alternatives

SpyFu has a variety of features and yet it does not adequately fulfill all the requirements that I expected from them. Nevertheless, there are other SEO softwares that offer many functionalities at much friendlier prices. These alternatives include:

  • Ahrefs
  • Moz
  • Kwfinder
  • Serpstat
  • SEMrush
  • KeywordSpy

SpyFu Vs Ahrefs

I shall compare the pricing, rating, ease of use, customer support as well as the product features between SpyFu and Ahref to evaluate the best SEO tool ideal for you.

SpyFuAhref
Pricing planHas 3 pricing plans: $39/month, $99/month and $299/monthHas 4 pricing plansLite – $99/month, $179/month$, 399/month and $999/month plan
Free trialNo free trialNo free trial
RatingCapterra – 4.4/5 of 99 reviews G2 – 4.6/5 of 398 reviewsCapterra – 4.8/5 of 207 reviews G2 – 4.6/5 of 244 reviews
Ease of use4.4/5It is extremely easy to use and with a fantastic interface and a whole load of competitive insights4.4/5It is super easy to use, is super fast and has amazing databases 
Customer supportEmail – YES
Phone – YES
Live support – YES
Email – YES
Phone – YES
Live support – YES
Product featuresCompetitor analysis – YES
Dashboard – NO
Auditing – NO
Keyword Research Tools – YES
Rank tracking – YES
Google analytics – NO
Keyword tracking – YES
Localization – NO
Revenue management – NO
Link management – NO
User management – NO
Content management – NO
Mobile search tracking – NO
Competitor analysis – YES
Dashboard – YES
Auditing – YES
Keyword Research Tools – YES
Rank tracking – YES
Google analytics – NO
Keyword tracking – YES
Localization – YES
Revenue management – NO
Link management – YES
User management – NO
Content management – NO
Mobile search tracking – YES
PlatformsWindows – YES
Web–based – YES
Mac – YES
Windows mobile – NO
Android – NO
Linux – NO
IPhone/IPad – NO
Windows – YES
Web–based – YES
Mac – YES
Windows mobile – NO
Android – NO
Linux – NO
IPhone/IPad – NO
Number of users1-9 users1000+ users
Company sizeSmall businesses – YES
Medium businesses – YES
Large businesses – YES
Freelancers – YES
Small businesses – YES
Medium businesses – YES
Large businesses – YES
Freelancers – YES
Supported languagesEnglishEnglish
TrainingIn Person – YES
Live Online – NO
Webinars – NO
Documentation – YES
In Person – NO
Live Online – NO
Webinars – NO
Documentation – YES
Mail address & contactsPhone: +1-888-201-0422 or (Intl) 480-779-3955Address: Scottsdale Air Park, Scottsdale, Arizona, United StatesEmail: support@ahrefs.comPhone: +91-415-655-1014Address: 16 Raffles Quay, #33-03 Hong Leong Building, Singapore 048581

When contrasting Ahref and SpyFu, I reckon that Ahref has more advantages than the latter. Nonetheless, these additional features contribute to the higher pricing associated with this packaging.

SpyFu Vs Moz

Moz is yet another SEO tool that can be used instead of SpyFu. Listed in the table below are the relative comparisons in features, functionalities and user rankings:

MozSpyFu
Pricing planHas 4 pricing plans: $99/month, $149/month, $249/month and $599/monthHas 3 pricing plans: $39/month, $99/month and $299/month
Free trialFree trial – YESFree trial – NO
RatingCapterra – 4.4/5 of 261 reviewsCapterra – 4.4/5 of 99 reviews
Ease of use4.3/5It has complex interface which might be challenging for novice users4.4/5It is extremely easy to use and with a fantastic interface and a whole load of competitive insights
Customer supportEmail – YES
Phone – NO
Live support – YES
Email – YES
Phone – YES
Live support – YES
Product featuresCompetitor analysis – YES
Dashboard – YES
Auditing – NO
Keyword Research Tools – YES
Rank tracking – YES
Google analytics – NO
Keyword tracking – YES
Localization – NO
Revenue management – NO
Link management – YES
User management – NO
Content management – YES
Mobile search tracking – NO
Competitor analysis – YES
Dashboard – NO
Auditing – NO
Keyword Research Tools – YES
Rank tracking – YES
Google analytics – NO
Keyword tracking – YES
Localization – NO
Revenue management – NO
Link management – NO
User management – NO
Content management – NO
Mobile search tracking – NO
PlatformsWindows – YES
Web–based – YES
Mac – YES
Windows mobile – NO
Android – NO
Linux – NO
IPhone/IPad – NO
Windows – YES
Web–based – YES
Mac – YES
Windows mobile – NO
Android – NO
Linux – NO
IPhone/IPad – NO
Number of users1-99 users1-9 users
Company sizeSmall businesses – YES
Medium businesses – YES
Large businesses – YES
Freelancers – YES
Small businesses – YES
Medium businesses – YES
Large businesses – YES
Freelancers – YES
Supported languagesEnglishEnglish
TrainingIn Person – NO
Live Online – YES
Webinars – YES
Documentation – YES
In Person – YES
Live Online – NO
Webinars – NO
Documentation – YES
Mail address & contactsAddress: 1100 2nd Avenue Suite 500, Seattle, WA 98101, USAPhone: +1-888-201-0422 or (Intl) 480-779-3955Address: Scottsdale, Arizona, USA

I find Moz to be a much better SEO tool as compared to SpyFu. This is because of the various additional features that it offers. For starters, it has a trial version that customers could use in order to determine the applicability of the software before purchasing the services. It also offers training through webinars and live tutorage.

SpyFu Vs Kwfinder

Kwfinder doesn’t have big toolboxes like SpyFu and Moz Pro do. This is because it is a goal-oriented SEO tool that focuses on ad-hoc keyword research. Even so, Kwfinder is a suitable alternative to SpyFu when it comes to handling specified SEO functions.

KwfinderSpyFu
Pricing planHas 3 pricing plans: $29/month (billed annually); $39.90/month (billed annually) and $79.90/month (billed annually)Has 3 pricing plans: $39/month; $99/month and $299/month
Free trialFree trial – YESFree trial – NO
Customer supportEmail – YESPhone – YESLive support – YESEmail – YESPhone – YESLive support – YES
Product featuresCompetitor analysis – YES
Comprehensive competitor research – YES
Dashboard – YES
Auditing – NO
Keyword Research Tools – YES
Rank tracking – YES
Advanced Rank Tracker – YES
Google analytics – YES
Alerts/Notifications – YES
Keyword tracking – YES
Backlink Quality Check Tool – YES
Competing product analysis – YES
Competitor analysis – YES
Comprehensive competitor research – NO
Dashboard – NO
Auditing – NO
Keyword Research Tools – YES
Rank tracking – YES
Advanced Rank Tracker – NO
Google analytics – NO
Alerts/Notifications – NO
Keyword tracking – YES
Backlink Quality Check Tool – NO
Competing product analysis – NO
PlatformsWindows – YES
Web-based – YES
Mac – YES
Windows mobile – NO
Android – NO
Linux – NO
IPhone/IPad – NO
Windows – YES
Web–based – YES
Mac – YES
Windows mobile – NO
Android – NO
Linux – NO
IPhone/IPad – NO
Company sizeSmall businesses – YES
Medium businesses – YES
Large businesses – YES
Freelancers – YES
Small businesses – YES
Medium businesses – YES
Large businesses – YES
Freelancers – YES
Supported languagesEnglishEnglish
TrainingIn-Person – NO
Live Online – YES
Webinars – YES
Documentation – YES
In Person – YES
Live Online – NO
Webinars – NO
Documentation – YES
Mail address & contactsAddress: Obchodna 2 811 06 Bratislava Slovakia, EUPhone: +1-888-201-0422 or (Intl) 480-779-3955Address: Scottsdale, Arizona, USA

Kwfinder is a suitable for SEO functions because it can be able to handle user-specific demands. Further, it does these functions at very friendly pricing tiers. Its 10 – day free trial period allows you to decide on whether to continue with their services

SpyFu Vs Serpstat

Serpstat is yet another suitable SpyFu alternative. Serpstat has almost similar functions as those of SpyFu. In fact, Serpstat has additional features that SpyFu does not as indicated in the table below:

SerpstatSpyFu
Pricing planHas 10 pricing plans:Guest – Free Registered users – FreePlan A – $19/monthPlan B – $69/monthPlan C – $149/monthPlan D – $299/monthPlan E – $499/monthPlan F – $999/monthPlan G – $1499/monthPlan H – $2500/monthHas 3 pricing plans:Basic pricing plan – $39/monthProfessional pricing plan – $99/monthTeam pricing plan – $299/month
Free trialFree trial – YESFree trial – NO
RatingCapterra – 4.7/5 of 117 reviewsCapterra – 4.4/5 of 99 reviews
Customer supportEmail – YES
Phone – NO
Live support – YES
Email – YES
Phone – YES
Live support – YES
Product featuresCompetitor analysis – YES
Dashboard – YES
Auditing – YES
Keyword Research Tools – YES
Rank tracking – YES
Google analytics – YES
Keyword tracking – YES
Localization – NO
Revenue management – NO
Link management – YES
User management – NO
Content management – NO
Mobile search tracking – NO
Competitor analysis – YES
Dashboard – NO
Auditing – NO
Keyword Research Tools – YES
Rank tracking – YES
Google analytics – NO
Keyword tracking – YES
Localization – NO
Revenue management –  NO
Link management – NO
User management – NO
Content management – NO
Mobile search tracking – NO
PlatformsWindows – YES
Web–based – YES
Mac – YES
Windows mobile – NO
Android – NO
Linux – NO
IPhone/IPad – NO
Windows – YES
Web–based – YES
Mac – YES
Windows mobile – NO
Android – NO
Linux – NO
IPhone/IPad – NO
Number of users1000+ users1-9 users
Company sizeSmall businesses – YES
Medium businesses – YES
Large businesses – YES
Freelancers – YES
Small businesses – YES
Medium businesses – YES
Large businesses – YES
Freelancers – YES
Supported languagesEnglish & UkrainianEnglish
TrainingIn Person – NO
Live Online – YES
Webinars – YES
Documentation – YES
In Person – YES
Live Online – NO
Webinars – NO
Documentation – YES
Mail address & contactsEmail: support@serpstat.comAddress: Odessa, UkrainePhone: +1-888-201-0422 or (Intl) 480-779-3955Address: Scottsdale, Arizona, USA

When contrasting Serpstat and SpyFu, I found that Serpstat has an array of functions such as live training, webinar sessions and an integrated user interface, absent in SpyFu. Further, it has a flexible payment plan that cuts across all market areas.

I would recommend using Serpstat as an alternative to SpyFu with regards to their functionalities. Nonetheless, Serpstat was started much recently (2013), and thus cannot compete with the incredible experience and user information acquired by SpyFu.

SpyFy Vs SEMrush

SEMrush as an SEO tool has really outdone itself in the market. I would say that it is the best SpyFu alternative as it has virtually all functions of SpyFu and much more. The table below outlines the differences between the two marketing evaluation softwares:

SEMrushSpyFu
Pricing planHas 3 pricing plans: $99.95/month, $199.95/month and $399.95/monthHas 3 pricing plans: $39/month, $99/month and $299/month
Free trialFree trial – YESFree trial – NO
RatingCapterra – 4.4/5 of 261 reviewsCapterra – 4.4/5 of 99 reviews
Ease of use4.3/5It has complex interface which might be challenging for novice users4.4/5It is extremely easy to use and with a fantastic interface and a whole load of competitive insights
Customer supportYou can get support via phone, chat or emailYou can get support via phone, chat or email
Product featuresCompetitor analysis – YES
Dashboard – YES
Auditing – YES
Keyword Research Tools – YES
Rank tracking – YES
Google analytics – YES
Keyword tracking – YESLocalization – YES
Revenue management – NO
Link management – YES
User management – NO
Content management – YES
Mobile search tracking – YES
Competitor analysis – YES
Dashboard – Yes
Auditing – NO
Keyword Research Tools – YES
Rank tracking – YES
Google analytics – NO
Keyword tracking – YES
Localization – NO
Revenue management – NO
Link management – NO
User management – NO
Content management – NO
Mobile search tracking – NO
PlatformsWindows – YES
Web–based – YES
Mac – YES
Windows mobile – NO
Android – NO
Linux – NO
IPhone/IPad – NO
Windows – YES
Web–based – YES
Mac – YES
Windows mobile – NO
Android – NO
Linux – NO
IPhone/IPad – NO
Number of users2-1000+  users1-9 users
Company sizeSmall businesses – YES
Medium businesses – YES
Large businesses – YES
Freelancers – YES
Small businesses – YES
Medium businesses – YES
Large businesses – YES
Freelancers – YES
Supported languagesEnglishEnglish
TrainingIn Person – YES
Live Online – YES
Webinars – YES
Documentation – YES
In Person – YES
Live Online – NO
Webinars – NO
Documentation – YES
Mail address & contactsEmail: mail@semrush.comPhone: +1-800-815-9959Address: Boston, Massachusetts, USAPhone: +1-888-201-0422 or (Intl) 480-779-3955Address: Scottsdale, Arizona, USA

SEMrush is indeed a software to be reckoned with, in terms of the tools and features that facilitate SEO and SEM functions on the internet. With the array of endless functions, there is literally nothing that you cannot do with respect to internet marketing, competitor analysis and evaluation, as well as pricing tracking.

SpyFu Vs KeywordSpy

Instead of using SpyFu as your primary SEO tool, you can also use KeywordSpy, which has been in the market for close to two decades now. It has been used by many individuals to solve the competitor problems that are prevalent in the industry. Listed below is a comparative analysis between SpyFu and KeywordSpy:

KeywordSpySpyFu
Pricing planHas a starting price of $89.95/monthHas 3 pricing plans: $39/month, $99/month and $299/month
Free trialFree trial – YESFree trial – NO
Customer supportEmail – YES
Phone – NO
Live support – YES
Email – YES
Phone – YES
Live support – YES
Product featuresCompetitor analysis – YES
Dashboard – NO
Auditing – NO
Keyword Research Tools – YES
Rank tracking – YES
Google analytics – YES
Keyword tracking – YES
Localization – NO
Revenue management – NO
Link management – NO
User management – NO
Content management – NO
Mobile search tracking – NO
Competitor analysis – YES
Dashboard – NO
Auditing – NO
Keyword Research Tools – YES
Rank tracking – YES
Google analytics – NO
Keyword tracking – YES
Localization – NO
Revenue management –  NO
Link management – NO
User management – NO
Content management – NO
Mobile search tracking – NO
PlatformsWindows – YES
Web-based – YES
Mac – YES
Windows mobile – NO
Android – NO
Linux – NO
IPhone/IPad – NO
Windows – YES
Web–based – YES
Mac – YES
Windows mobile – NO
Android – NO
Linux – NO
IPhone/IPad – NO
Company sizeSmall businesses – YES
Medium businesses – YES
Large businesses – YES
Freelancers – YES
Small businesses – YES
Medium businesses – YES
Large businesses – YES
Freelancers – YES
Supported languagesEnglishEnglish
TrainingIn-Person – NO
Live Online – YES
Webinars – NO
Documentation – YES
In-Person – YES
Live Online – NO
Webinars – NO
Documentation – YES
Mail address & contactsAddress: United StatesPhone: +1-888-201-0422 or (Intl) 480-779-3955Address: Scottsdale, Arizona, USA

Despite the vast experience that KeywordSpy has, I would not advice for you to use KeywordSpy in place of SpyFu. This is mostly because the software has limited functionalities that would be inconvenient for your internet marketing evaluation. Further has a complex interface and thus would require a significant amount of effort to be able to internalize features.

SpyFU Support

Their live chat option is available from Monday to Friday, and hours between 11 am in the morning to 12 am at end of the day. You can also reach them directly by phoning them through the following contacts: (US) 888-201-0422 or via (Intl) 480-779-3955.

Best Email Marketing Software for Shopify

If you are launching an online shop and perhaps opting to use Shopify, this post will give you critical tips and guidance on the best email marketing software for Shopify stores. Shopify is currently the third-best online retailer behind Amazon and eBay and currently supports over 1 million businesses.

As far as eCommerce platforms are concerned, the Shopify app is one of the most popular solutions for online businesses. Shopify integrates with several email marketing software and almost 3,200 other apps in total.

In this post, we’ve made it easier for you to choose the email software app that best suits the needs of your business. 

Reviews of the Best Email Marketing Apps for Shopify 2020

Below, we have listed a quite sufficient number of email marketing apps that we consider best for Shopify.

  1. ActiveCampaign
  2. Omnisend
  3. Sendinblue
  4. Drip
  5. Convertkit
  6. GetResponse
  7. MailChimp
  8. Campaign Monitor
  9. Mad Mimi
  10. Constant Contact
  11. Aweber
  12. SendX

#1. ActiveCampaign

ActiveCampaign is our overall best shopify email marketing software in 2020. It came top because of its easy integration with Shopify and several add-on tools specially CRM and automation tools that makes it easy to run an online business. 

ActiveCampaign has a remarkable reputation with superior marketing tools for workflow automations and messaging. You can easily set up welcome emails once an email is added along with an optimized string of emails that will enable you to potentially make a sale. 

When you integrate ActiveCampaign with your Shopify Store, each customer will get a personalized interaction based on the activities the potential shopper makes on the website.The data you obtain based on the shoppers’ behaviour will inform the emails you send including creation of segments, lists and tags that are customizable.

In addition, ActiveCampaign has Predictive Sending, a machine learning tool vital for strategizing email marketing and subsequent elevation. On top of this, setting up a series for abandoned cart recovery is available via email and works by sending customers automated emails with links to the products they abandoned.

ActiveCampaign pricing options can be considered fair for startups and established businesses alike. For as low as $15/ month ($9/ month if paid yearly), you will get such benefits as email marketing, unlimited sending, and marketing automation for your business. Their prices vary according to the number of contacts that you have with payment options for contacts that range from 500 to over 100,000. Built-in CRM is available for the Plus plan and other higher tiers.

ActiveCampaign’s Deep Data integration is the best thing that will make you like this platform.

However, this platform doesn’t offer the most satisfactory variety of email templates and they lack automatic addition of products to emails.

This platform also favors business owners that are either well acquainted with advanced tools or have personnel with the technical know-how to do just that.

#2. Omnisend

Omnisend took the second spot on our list of best spotify email software in 2020. Omnisend goes further than just email marketing for a Shopify store and is designed effectively for ecommerce. I want to emphasize the fact that Omnisend has special features that makes it specifically suited for an ecommerce store. 

Omnisend is the go-to platform for shop owners who want a Shopify email software app that automates the sales process and campaigns while saving money and time. Omnisend rightfully boasts its popularity by placing a strong focus on ecommerce and being a multi-channel provider with unique email features. It is easy to integrate with Shopify and an email editor is included for you to add products automatically into any email directly from your store.

This platform’s reviews are better than most with over 3,000 5-star reviews to date. You will be bombarded by such amazing options as single-click installation on the Omnisend app with pre- built automation workflows and drag-and-drop content editor. The most popular automation workflows that come with this platform include channels for email and SMS prebuilt for setting up abandoned carts recovery, welcoming messages, shipping and order confirmations and many more.

According to Omnisend, you will also get 2.9x more conversions with omnichannel marketing that they incorporate.

As we illustrated above, Omnisend is a time saver when it comes to designing email campaigns. However, this doesn’t mean that they compromise on quality; their beautiful templates and the integration of such features as Product Picker makes Omnisend popular among most Shopify marketers.

Your contacts will be segmented smartly into such sub-groups as VIP shoppers, first time buyers, and dormant contacts and so on so you will be able to send the right message to the right person and actionable reports will enable you to gauge how our campaigns are performing.

Omnisend pricing starts with a Free tier (0$/month) with email campaigns that are easy to build, to Enterprise which is tailored and priced according to your specific needs.

All the plans on Omnisend come with a support for 15,000 emails per month except the Enterprise tier which has no limits on the number of emails you can send per month. All the plans present have a free 14-day trial period.

However, we feel that Omnisend could do extra well with a wider range of templates available for your use.

Please check back later. We’ll update this post with more excellent Spotify email marketing software in 2020.