Select Page

About Kajabi

Founded in 2010 by Kenny Rueter and Travis Rosser, Kajabi is a popular content marketing platform that enables you to sell content online easily. This all-in-one platform enables you to create online courses, launch marketing campaigns, create landing pages, manage clients, and design an ideal site easily. We’ve ranked and compared the best online course creation platforms and you should also check out.

According to Rosser, Kajabi is an aboriginal word that simply translates to taking a flight.

Kajabi has more than 25,000-course creators, including luminaries such as Amy Porterfield (online marketing pro), Billy Gene (social media marketing expert), and Brendan Burchard (personal development trainer). In our 2020 list of best online course creation platforms, Kajabi came 4th, behind Teachable, Thinkific, and Learnworlds.

The platform offers unlimited free video hosting that enables you to build your desired courses without the need for tech skills or additional fees. Kajabi includes plugins for social media sharing, embedding YouTube, or Facebook, which makes your site SEO-optimized.

It includes three pricing plans, that is, Kajabi Basic ($149/m $119/m billed annually), Kajabi Growth ($199/m $159/m billed annually), and Kajabi ($399/m $319/m billed annually). Kajabi offers a 38-day free trial and a 30-day refund policy.

While Kajabi is uniquely designed for users who want to sell courses and all kinds of digital products, you can also use it to sell physical products. If you love WordPress, you can easily integrate it with Kajabi via Zapier and have up to 43 likely integrations.

Kajabi includes in-built landing pages and forms that you can use to create impressive pages to capture leads, collect data, and convert your visitors. To help you optimize your lead conversion within your business, Kajabi offers pipelines (sales & marketing funnel blueprints).

Kajabi has its headquarters and location in Irvine, California.

How Kajabi Works/ How to Use

Kajabi provides a platform to build and sell online classes and promote/market them to make a profit. You begin with buying a plan from their three packages, and from there you can set-up your account.

On Kajabi, your site links everything about your business under one roof, from your content to marketing, products, and more. It works seamlessly and in unison to help you pay more attention to your business other than tech.

With Kajabi, you can easily upload videos to your landing pages, lessons in the courses, and sales pages. The platform offers a 2GB size limit for each video, but you can upload videos without limitations. The videos are stored and Kajabi lets you play them with an in-built Wistia player.

You can use Kajabi to create courses, upload content like Assessments, for student interactions, topic organization, and more.

Kajabi Basic Plan

The Kajabi Basic plan costs $119 per month (billed annually) and includes a 14-days free trial. With this plan, you have access to features such as:

  • 3 pipelines
  • 3 products
  • 1 website
  • 1 admin user
  • 1,000 active members
  • 10,000 contacts
  • Unlimited marketing emails
  • Unlimited landing pages

The Basic plan from Kajabi gives you access to the following:

  • Automation
  • Kajabi University
  • 0% transaction fee
  • Assessments (Quizzes & Surveys)
  • Chat support
  • Webinars & Events
  • Ready to use templates
Related Helpful Reading:   Best Invoice Tools You Can Rely on Comfortably on in 2021

Kajabi Demo

Kajabi offers a short demo that helps you to quickly and easily get your digital product up and running. Click here to view.

Kajabi Assessments

Assessments are an exceptional tool for building standardized tests and surveys. Kajabi offers guidelines on creating, customizing, and sharing your Assessment. Assessment includes details such as title editing, incorporate a description, enable/disable automatic grade assessment, and results in breakdown preference configuration (hides/shows results).

Let us go through the process of each:

To create a new Assessment:

  1. Go to the Dashboard and click on the People tab.
  2. Select Assessments.
  3. Click on + New Assessment.
  4. Select a title and description (if you would wish Kajabi to grade the Assessment automatically).

Kajabi includes an Assessment Editor that helps you edit the details, configure the Language, add Automations, and set-up after submission settings. The language feature changes the texts displayed to your clients as they interact with your Assessment.

Automations are found at the bottom of the Assessment Editor after completion and can be used for actions such as granting an offer, adding/removing a tag, sending an email, and more.

After that, you can share your Assessments to a quiz or survey your clients by adding Assessments to products and pages.

Kajabi GDPR

The General Data Protection Regulation refers to a regulation that strengthens obligations when dealing with EU citizen personal data. As such, all organizations that process or control personal data are affected even if you are not EU-based since May 25, 2018.

Kajabi takes personal data seriously, as well as the penalties of such violations, and is, therefore, GDPR compliant. For instance, Kajabi exports contact data from your tab in an accessible format.

Kajabi Hero

A Kajabi Hero refers to an individual who is dedicated to the path of turning their desire into profit and has started their online business with Kajabi. When you sign-up, you are on your way to earning your initial $1,000, $100k, all the way up to $1 million. Incredible accomplishments, right?

Remember, size is not an issue when it comes to writing your Kajabi story. Rewards include a #KajabiHero t-shirt and Kajabi AirPods.

Kajabi Amy Porterfield

Amy Porterfield is an online marketing guru who uses Kajabi to teach business owners, entrepreneurs, and educators the lucrative action steps for business success. Her teaching revolves around creating a highly-engaged email list, building online training courses, and using online marketing tactics to sell with ease.

Kajabi Community

Kajabi community is a platform that enables members to interact with each other. Being the admin, you can post (or set) Topics for discussion into the Community Feed where your members engage with one another.

Want to create a brand-new Community, edit details, post, create and use Topics, or customize your Community sidebar? Click here for more information.

Kajabi Custom Domain

Kajabi offers its clients the freedom to import a custom domain in place of the .mykajabi subdomain for clients to visit your website. Learn how to connect your custom domain to your Kajabi website via their recommended method.

Kajabi Affiliate Program

Kajabi Affiliate Program uses your partnerships to encourage others to sell your course on your behalf by giving them a commission in the process. You can use the Affiliate Program to maximize your revenue.

Unlike the Kajabi Partner Program, your Affiliates must not be your site members to start selling for you, which enables you to have an unlimited number of Affiliates selling your course. The program is only available in the Kajabi Growth and Pro packages.

You can use the Affiliate Program to:

  • Track Affiliate Conversions & Form Submissions.
  • Create detailed Affiliate reports.
  • Set-up an Affiliate Marketing System based on Share links.
  • Auto-calculate Affiliate earnings.
  • Manage Affiliate Registrations & Accounts.
Related Helpful Reading:   Hubspot

Click here for more info.

Kajabi Competitors

If you have been looking at Kajabi offerings and saying,” Well, this ain’t for me”, then you can check out Kajabi competitors and see if they are useful alternatives. We shall include our best five competitors, in brief, to help you make the choice, but you can check their full reviews on our site.


Podia is a brilliant choice for creators with many different digital products as you can add to your online storefront digital downloads, membership sites, and online courses. When you create online courses using Podia, you can either publish it or pre-launch it to begin collecting interest and emails.

The entire storefronts on Podia relieve your design and customization anxieties by running them on a similar template, with an impressive landing page.

Podia offers two pricing plans, including Mover ($38/m $78/m billed annually) and Shaker ($78/m $158/m billed annually). There is a 14-day free trial and conditional refund.


Are more concerned about marketing or promoting your course? If yes, then Teachable is the most suitable option. You can customize the user experience to match your brand while creating compelling sales pages.

Teachable is user-friendly and non-techs can easily add content such as OneDrive, Dropbox, and Google Drive. It also includes an in-built affiliate program and email marketing features.

Teachable offers pricing plans with robust features in three packages: Basic ($29/ month billed annually), Pro ($99/ month billed annually), and Business ($249/ month billed annually). It has a free trial and a 30-day refund policy.


Have you been looking for more flexibility when developing your course? Look no further, Thinkific is a fantastic choice. You begin with selecting a template for either membership bundle, webinar replay, a digital download, flagship course, or mini-course.

The template will provide you with tips for building a quality course and include surveys, quizzes, and instructor messages. You can also add social proof to your digital creations by allowing students to review your courses and add feedback.

Thinkific includes a free plan, plus three premium plans: Basic ($49/m or $39/m billed annually), Pro ($99/m or $79/m billed annually), and Premier ($499/m or $399/m billed annually). There is a 100% refund policy, but non-refundable if you have watched six videos.


Do you wish to build a whole online school rather than a single course? Then LearnWorlds is a worthy investment. While acting as the school admin, you can set-up your online school, build a course catalog and add instructors. You decide the number of courses to offer and the available pricing options.

LearnWorlds also offers an option to create your online school’s branded app and gives students personal public profiles where they can display their courses and achievements.

The platform lets you upload videos, add course content from YouTube or Soundcloud, plus other apps. LearnWorlds allows you to edit your uploaded videos in any way, among other things.

LearnWorlds pricing plans include Starter ($24/m), Pro Trainer ($79/m), and Learning Center ($249/m). Billed annually the plans save you $60, $240, $600, respectively. There is a 30-day free trial and a 30-day refund policy.


If you want an online course platform that offers webinars that you host live, then Ruzuku is a fantastic choice. It includes a native video streaming functionality that allows you to host a webinar and engage with your audience live.

If you wish, you can also use a third-party streaming service with Ruzuku. Just notify your audience on a coming-up webinar and visit the Events page to kick off. You can also include PDFs to your webinar for presentation. A live chat window is also available for interacting with your webinar viewers.

Related Helpful Reading:   15 Best Web Scraping Tools - Reviews 2021

Ruzuku has three pricing plans, including Bootstrapper ($74.75.m), Up-and-Comer ($83.08/m), and University ($125/m) all billed annually and with robust features. All plans include a 30-day money guarantee and a free trial.

Kajabi Help

Kajabi has a help center with 24/7 responsive customer support that provides all info you need, email, detailed knowledge base, and phone support.

Kajabi Infusionsoft Integration

Kajabi seamlessly integrates with Zapier with no technical skills or experience. The integrations include four simple steps, including authenticating Infusionsoft + Kajabi. Selecting an app as a trigger (kicks off your automation), pick a resulting action, and choose the data you wish to transfer.

Kajabi Membership

Over the last few years, membership sites have become more popular where online influencers and bloggers charge for their skills. A membership site is more of an online magazine where customer subscriptions for the content they read on your site.

Are you interested in building an online community around your content? A membership site is a way to go. It is an excellent method to launch your authority, create loyalty with your followers, and stay linked with your audience.

Remember, a membership site allows for payment according to your effort. You can also use this site as a side-shoot of your digital products, including:

  • Public blogging
  • Online courses
  • Free videos
  • Books and e-books
  • Social media content

Whether you receive payment or not, the digital products mentioned above are useful in solidifying your brand and pass-on your message. Such information in different sites might draw interest in your membership site.

Benefits of a membership site comprise of:

  • Increased revenue
  • Boosted trust and loyalty
  • No need for a physical product
  • More free traffic
  • Increased authority
  • Develop relationships
  • Improved value

Click here for more information on building your membership site.

Kajabi Marketplace

Kajabi Marketplace is a curated storefront that was introduced to the public in the beginning of 2018. It includes some of the top digital products being sold on Kajabi. Kajabi uses its own marketing authority to send traffic to the Marketplace, letting you keep 100% of your sales.

Want to list your products on the Kajabi Marketplace? Click here.

Kajabi Mobile App

Kajabi has a Mobile App that offers a seamless, one-touch learning experience to your customers that they can use anywhere. The app comes free with each Kajabi account.

Kajabi Themes

Kajabi has twelve useful product themes that helps design the appearance of your Product to suit your brand and improve your Member experience. Product Themes can be personalized to appear different from your site to offer a unique experience to your Members every time.

You can choose the best Product Theme suitable for your Product. Themes include:

  1. Momentum
  2. Icarus
  3. Galileo

Kajabi Website Examples

Below are five course examples built using Kajabi: